Search Results - "Pilik, Michal"

The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community by Jibril, Abdul Bashiru, Kwarteng, Michael Adu, Chovancova, Miloslava, Pilik, Michal

“…This paper aims at examining the mediating role of online based-brand community (OBBC) through social media platforms (SMP) given the interplay of consumers'…”
Get full text

Association rule mining approach: evaluating pre-purchase risk intentions in the online second-hand goods market by Jibril, Abdul Bashiru, Kwarteng, Michael Adu, Appiah-Nimo, Christina, Pilik, Michal

“…Research background: A considerable amount of research has been conducted on the riskiness associated with online transactions in general. However, few studies…”
Get full text

EFFICIENCY MEASUREMENT OF NATIONAL INNOVATION SYSTEMS OF THE EUROPEAN UNION COUNTRIES: DEA MODEL APPLICATION by Juřičková, Eva, Pilik, Michal, Kwarteng, Michael Adu

“…This paper focuses on measuring technical efficiency of National Innovation System across a sample of the European Union (EU) countries using data envelopment…”
Get full text

Comparison Shopping Agents and Czech Online Customers’ Shopping Behaviour by Pilik, Michal, Klimek, Petr, Jurickova, Eva, Palka, Premysl

“…The internet has changed the lifestyles and shopping behaviours of customers. Online purchasing enables people to obtain information about products and…”
Get full text

Firms’ green knowledge sharing and tourists’ green electronic word-of-mouth intention: a two-wave time-lagged study of moderated mediation model by Nguyen, Tho Huu-Hoang, Pilík, Michal, Pham, Nhat Tan

Get full text

The prospects of Internet-Based Channel Orientation for the competitiveness of service companies on the domestic market by Kwarteng, Michael Adu, Jibril, Abdul Bashiru, Nwaiwu, Fortune, Pilík, Michal, Chovancova, Miloslava

“…•The study presents the antecedents and consequences of “Internet-Based Channel Orientation” (IBCO) on the operations of domesticated SME’s.•The study took…”
Get full text

Transitioning to Online Teaching During the Pandemic Period: The Role of Innovation and Psychological Characteristics by Ntsiful, Alex, Kwarteng, Michael Adu, Pilík, Michal, Osakwe, Christian Nedu

“…Given the effect of the COVID-19 pandemic, which led to the forced adoption of online teaching in several academic institutions across the world, we set out an…”
Get full text

THE RELATIONSHIP BETWEEN WEBSITE DESIGN AND POSITIVE EWOM INTENTION: TESTING MEDIATOR AND MODERATOR EFFECT by Phan, Quyen Phu Thi, Pilík, Michal

“…Electronic word of mouth (eWOM) has paid attention to the phenomenon of marketing strategy because of the power of online comments to behavioural consequences…”
Get full text

Beyond cost saving. Other factor consideration in online purchases of used electronic goods: a conjoint analysis approach by Kwarteng, Michael Adu, Pilík, Michal, Juřičková, Eva

“…Abstract The market for second-hand and refurbished goods continues to record strong growth in most economies around the world. One obvious motivating factor…”
Get full text

On-line Shopping on B2C Markets in the Czech Republic by Pilík, Michal

“…The paper deals with the e-commerce theory and is aimed primarily at its usage in business-toconsumer markets. On-line purchasing management is increasing not…”
Get full text

Exploring Consumers’ Propensity for Online Shopping in a Developing Country: A Demographic Perspective by Kwarteng, Michael Adu, Pilík, Michal

“…The advent of the Internet continues to open new frontiers in digital marketing. One visible impact of the Internet in marketing has been the growing increase…”
Get full text

Exploring Consumers’ Propensity For Online Shopping In A Developing Country: A Demographic Perspective by Kwarteng, Michael Adu, Pilik, Michal

“…The advent of the Internet continues to open new frontiers in digital marketing. One visible impact of the Internet in marketing has been the growing increase…”
Get full text

Comparison shopping agents and Czech online customers’ shopping behaviour by Pilik, Michal, Klimek, Petr, Jurickova, Eva, Palka, Premysl

“…The internet has changed the lifestyles and shopping behaviours of customers. Online purchasing enables people to obtain information about products and…”
Get full text