Search Results - "Phillips, Barbara J."

The Megaphone Effect: Taste and Audience in Fashion Blogging by McQuarrie, Edward F., Miller, Jessica, Phillips, Barbara J.

“…The megaphone effect refers to the fact that the web makes a mass audience potentially available to ordinary consumers. The article focuses on fashion bloggers…”
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Narrative and Persuasion in Fashion Advertising by Phillips, Barbara J., McQuarrie, Edward F.

“…Narrative transportation—to be carried away by a story—has been proposed as a distinct route to persuasion. But as originally conceived, narrative…”
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Go Figure! New Directions in Advertising Rhetoric by McQuarrie, Edward F., Phillips, Barbara J.

“…Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising,…”
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INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words by McQuarrie, Edward F., Phillips, Barbara J.

“…Indirect persuasion attempts are common in magazine advertisements. Although the use of an indirect claim presumably offers some advantage to an advertiser, as…”
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Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising by Phillips, Barbara J., McQuarrie, Edward F.

“…The goal of rhetorical theory is always to organize the possibilities for persuasion within a domain and to relate each possible stratagem to specific desired…”
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Social media influencers: A route to brand engagement for their followers by Delbaere, Marjorie, Michael, Brittany, Phillips, Barbara J.

“…Social Media Influencers (SMIs) are micro‐celebrities with large followings on social media platforms who engage consumers and hold the potential to promote…”
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Exploring how older women want to be portrayed in advertisements by Phillips, Barbara J.

“…Previous research has demonstrated that older women carry a stigmatized identity in society and are severely underrepresented in advertisements in all types of…”
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Positive outcomes of social norm transgressions by Popa, Monica, Phillips, Barbara J., Robertson, Courtney

“…ABSTRACT Norm transgressions occur when consumers behave outside social expectations; such transgressions often cause embarrassment for the perpetrator and…”
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PERSONIFICATION IN ADVERTISING: Using a Visual Metaphor to Trigger Anthropomorphism by Delbaere, Marjorie, McQuarrie, Edward F., Phillips, Barbara J.

“…All forms of personification draw on anthropomorphism, the propensity to attribute human characteristics to objects. In an experiment, we show that visual…”
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The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954-1999 by Phillips, Barbara J., McQuarrie, Edward F.

“…Rhetorical advertising style consists of the method or manner by which ad content is expressed; an example is the use of rhetorical figures such as metaphor or…”
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The Impact of Verbal Anchoring on Consumer Response to Image Ads by Phillips, Barbara J.

“…Verbal copy is thought to anchor, or help explain, the meanings of complex image ads to consumers. This study examines the effect of verbal anchoring on…”
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The Megaphone Effect in Social Media: How Ordinary Consumers Become Style Leaders by McQuarrie, Edward F., Phillips, Barbara J.

“…Amassing an audience by blogging is a very recent form of online consumer behavior. Consumers not only seek community as earlier studies show, they also look…”
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Luxury brands’ use of CSR and femvertising: the case of jewelry advertising by Pankiw, Stephanie A, Phillips, Barbara J, Williams, David E

“…Purpose Luxury brands seek to differentiate themselves from competitors by engaging in corporate social responsibility (CSR) practices. Although many luxury…”
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The scrapbook as an autobiographical memory tool by Phillips, Barbara J.

“…This study explores how consumers collect, reconstruct, and protect autobiographical memories through the material possession of the scrapbook. Scrapbooking is…”
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How Visual Brand Identity Shapes Consumer Response by Phillips, Barbara J., McQuarrie, Edward F., Griffin, W. Glenn

“…ABSTRACT Most brands are represented visually in print advertisements, and these visual representations must consistently identify the brand to the consumers…”
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The fashion engagement grid: understanding men's responses to fashion advertising by Barry, Ben, Phillips, Barbara J.

“…This study examines how men who are interested in fashion interpret fashion advertisements. Data are garnered from interviews with adult men who regularly read…”
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Images of Union Renewal: A Content Analysis of Union Print Advertising by Phillips, Barbara J., Pohler, Dionne

“…Message factors in union marketing communications are important for improving public attitudes toward unions and facilitating union renewal. However, little is…”
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Thinking into it: Consumer Interpretation of Complex Advertising Images by Phillips, Barbara J.

“…The qualitative study reported is based on a new conceptualization that characterizes complex advertising images as figures of rhetoric from which consumers…”
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Sound sellers: musicians' strategies for marketing to industry gatekeepers by Sanders, Ariel, Phillips, Barbara J, Williams, David E

“…PurposeThe relationship between musicians and the music industry has often been depicted as a dichotomy between creativity and commerce with musicians…”
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Impact of Advertising Metaphor on Consumer Belief: Delineating the Contribution of Comparison Versus Deviation Factors by Phillips, Barbara J., McQuarrie, Edward F.

“…The linguistics literature argues that different meanings can be conveyed by different metaphors, and that the meaning content so conveyed will structure the…”
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