Search Results - "Philipp, A"

Augmented reality is eating the real-world! The substitution of physical products by holograms by Rauschnabel, Philipp A.

“…•Augmented reality marketing is not just limited to the promotion mix.•AR marketing can extend and replace physical products.•Consumers tend to be fairly open…”
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How to switch between relational quantum clocks by Höhn, Philipp A, Vanrietvelde, Augustin

“…Every clock is a physical system and thereby ultimately quantum. A naturally arising question is thus how to describe time evolution relative to quantum clocks…”
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Virtually enhancing the real world with holograms: An exploration of expected gratifications of using augmented reality smart glasses by Rauschnabel, Philipp A.

“…Integrating virtual objects into the physical world is about to become real. Augmented reality smart glasses (ARSG), such as Microsoft HoloLens and other…”
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The Role of Oxidative Stress and Hypoxia in Pancreatic Beta-Cell Dysfunction in Diabetes Mellitus by Gerber, Philipp A, Rutter, Guy A

“…Metabolic syndrome is a frequent precursor of type 2 diabetes mellitus (T2D), a disease that currently affects ∼8% of the adult population worldwide…”
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Augmented reality marketing: How mobile AR-apps can improve brands through inspiration by Rauschnabel, Philipp A., Felix, Reto, Hinsch, Chris

“…Augmented Reality (AR) is a promising and growing field in marketing research and practice. Very little is known if, how, and why AR-apps can impact consumers’…”
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What is XR? Towards a Framework for Augmented and Virtual Reality by Rauschnabel, Philipp A., Felix, Reto, Hinsch, Chris, Shahab, Hamza, Alt, Florian

“…Augmented Reality (AR), Virtual Reality (VR), Mixed Reality, and Extended Reality (often – misleadingly – abbreviated as XR) are commonly used terms to…”
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Elements of strategic social media marketing: A holistic framework by Felix, Reto, Rauschnabel, Philipp A., Hinsch, Chris

“…Social media marketing is an integral element of 21st-century business. However, the literature on social media marketing remains fragmented and is focused on…”
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Edge modes as reference frames and boundary actions from post-selection by Carrozza, Sylvain, Höhn, Philipp A.

“…A bstract We introduce a general framework realizing edge modes in (classical) gauge field theory as dynamical reference frames, an often suggested…”
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What are memories made of? How Polycomb and Trithorax proteins mediate epigenetic memory by Steffen, Philipp A., Ringrose, Leonie

“…Key Points The conserved Polycomb group (PcG) and Trithorax group (TrxG) proteins are transcriptional regulators, with several hundred target genes. Disruption…”
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Understanding the diffusion of virtual reality glasses: The role of media, fashion and technology by Herz, Marc, Rauschnabel, Philipp A.

“…Facebook, Google and many other established players' future will encompass a new media format—Virtual Reality (VR)—that require novel devices such as VR…”
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Switching Internal Times and a New Perspective on the ‘Wave Function of the Universe’ by Höhn, Philipp

“…Despite its importance in general relativity, a quantum notion of general covariance has not yet been established in quantum gravity and cosmology, where,…”
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Rural electrification, electrification inequality and democratic institutions in sub-Saharan Africa by Trotter, Philipp A.

“…While it is commonly believed that democracy influences public service provision, comparably few studies have assessed how recent democratisation in developing…”
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Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks by Rauschnabel, Philipp A., He, Jun, Ro, Young K.

“…Numerous research studies and corporate press releases highlight the potential of a new form of wearable device appearing on the technology landscape:…”
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Clonal evolution of acute myeloid leukemia from diagnosis to relapse by Vosberg, Sebastian, Greif, Philipp A.

“…Based on the individual genetic profile, acute myeloid leukemia (AML) patients are classified into clinically meaningful molecular subtypes. However, the…”
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An adoption framework for mobile augmented reality games: The case of Pokémon Go by Rauschnabel, Philipp A., Rossmann, Alexander, tom Dieck, M. Claudia

“…Pokémon Go was the first mobile augmented reality (AR) game to reach the top of the download charts of mobile applications. However, little is known about this…”
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Wearable technologies: The role of usefulness and visibility in smartwatch adoption by Chuah, Stephanie Hui-Wen, Rauschnabel, Philipp A., Krey, Nina, Nguyen, Bang, Ramayah, Thurasamy, Lade, Shwetak

“…Although still in the early stages of diffusion, smartwatches represent the most popular type of wearable devices. Yet, little is known about why some people…”
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What is augmented reality marketing? Its definition, complexity, and future by Rauschnabel, Philipp A., Babin, Barry J., tom Dieck, M. Claudia, Krey, Nina, Jung, Timothy

“…•A new definition of Augmented Reality Marketing.•Augmented Reality Marketing is strategic and interdisciplinary, and not limited to promotional activities or…”
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Lung cancer mortality reduction by LDCT screening—Results from the randomized German LUSI trial by Becker, Nikolaus, Motsch, Erna, Trotter, Anke, Heussel, Claus P., Dienemann, Hendrik, Schnabel, Philipp A., Kauczor, Hans‐Ulrich, Maldonado, Sandra González, Miller, Anthony B., Kaaks, Rudolf, Delorme, Stefan

“…In 2011, the U.S. National Lung Cancer Screening Trial (NLST) reported a 20% reduction of lung cancer mortality after regular screening by low‐dose computed…”
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Quantum Relativity of Subsystems by Ali Ahmad, Shadi, Galley, Thomas D, Höhn, Philipp A, Lock, Maximilian P E, Smith, Alexander R H

“…One of the most basic notions in physics is the partitioning of a system into subsystems and the study of correlations among its parts. In this Letter, we…”
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Setting the future of digital and social media marketing research: Perspectives and research propositions by Dwivedi, Yogesh K., Ismagilova, Elvira, Hughes, D. Laurie, Carlson, Jamie, Filieri, Raffaele, Jacobson, Jenna, Jain, Varsha, Karjaluoto, Heikki, Kefi, Hajer, Krishen, Anjala S., Kumar, Vikram, Rahman, Mohammad M., Raman, Ramakrishnan, Rauschnabel, Philipp A., Rowley, Jennifer, Salo, Jari, Tran, Gina A., Wang, Yichuan

“…•Huge potential for marketers that implement AI, VR technologies.•Customer engagement behaviors and customer journeys enhanced via SMM.•Importance of ethical…”
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