Search Results - "Philhours, Melodie J."

Differentiated: segmentation for improved learning strategies by Nonis, Sarath A., Hudson, Gail I., Philhours, Melodie J.

“…Higher education has historically focused on demographics to target prospective students in recruitment and retention efforts. This study focuses on the effect…”
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Thinking Patterns: An Exploratory Investigation of Student Perceptions of Costs and Benefits of College Loan Debt by Nonis, Sarath A., Hudson, Gail I., Philhours, Melodie J., Hu, Xiankui

“…Instead of a single attitude toward debt factor, we measure attitude along two dimensions: perceived costs and benefits. We then classify college students into…”
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Where Does the Time Go? A Diary Approach to Business and Marketing Students’ Time Use by Nonis, Sarath A., Philhours, Melodie J., Hudson, Gail I.

“…What are students doing with their time? Existing research mostly has focused on time used for study and/or work in relation to academic outcomes. This study…”
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Changes in college student composition and implications for marketing education: revisiting predictors of academic success by Nonis, Sarath A., Hudson, Gail I., Philhours, Melodie J., Teng, Joe K.

“…The composition of marketing students has changed in the last few years [J. Mark. Educ. 21(1999) 206; Mark. Educ. Rev. 9 (1999) 1]. Available literature seems…”
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