Search Results - "Phan, Tuan Q."

natural experiment of social network formation and dynamics by Phan, Tuan Q., Airoldi, Edoardo M.

“…Social networks affect many aspects of life, including the spread of diseases, the diffusion of information, the workers' productivity, and consumers'…”
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Assessing the Impact of Granular Privacy Controls on Content Sharing and Disclosure on Facebook by Cavusoglu, Huseyin, Phan, Tuan Q., Cavusoglu, Hasan, Airoldi, Edoardo M.

“…We examine the role of granular privacy controls on dynamic content-sharing activities and disclosure patterns of Facebook users based on the exogenous policy…”
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Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies by CHEN, XI, VAN DER LANS, RALF, PHAN, TUAN Q.

“…Seeding influential social network members is crucial for the success of a viral marketing campaign and product diffusion. In line with the assumption that…”
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The Evolution of Influence Through Endogenous Link Formation by Phan, Tuan Q., Godes, David

“…Marketing researchers and practitioners are interested in targeting individuals in social networks who may have disproportionately higher levels of influence…”
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The Effect of Ad Image's Sentiment Scores and Mobile Device Attributes on Mobile Ad Response Behavior by Han, Yoon, Goh, Khim Yong, Kim, Seung Hyun, Phan, Tuan Q.

“…Using a state-of-the-art image processing algorithm applied to mobile ad creative and a unique dataset on technology features for mobile platforms, we examine…”
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Why Are People Addicted to SNS? Understanding the Role of SNS Characteristics in the Formation of SNS Addiction by Xu, Haifeng, Phan, Tuan Q., Tan, Bernard C. Y.

“…Research has shown that many people use social networking sites (SNS) excessively, which may lead to various negative consequences. With the aim of reducing…”
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Microlending on mobile social credit platforms: an exploratory study using Philippine loan contracts by Mou, Jian, Christopher Westland, J., Phan, Tuan Q., Tan, Tianhui

“…Microlending has grown rapidly and now benefits around 250 million people globally, half who would otherwise not have access to credit. Use of social credit…”
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Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies by Chen, Xi, van der Lans, Ralf, Phan, Tuan Q

“…As discussed in the seminal work of Granovetter (1973), "The strength of weak ties", the connections between individuals in social networks vary in strength…”
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Gender Animus Can Still Exist Under Favorable Disparate Impact: a Cautionary Tale from Online P2P Lending by Shen, Xudong, Tan, Tianhui, Phan, Tuan Q, Keppo, Jussi

“…This paper investigates gender discrimination and its underlying drivers on a prominent Chinese online peer-to-peer (P2P) lending platform. While existing…”
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Private Information, Credit Risk and Graph Structure in P2P Lending Networks by Westland, J. Christopher, Phan, Tuan Q, Tan, Tianhui

“…This research investigated the potential for improving Peer-to-Peer (P2P) credit scoring by using "private information" about communications and travels of…”
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A Co-evolution Model of Network Structure and User Behavior in Online Social Networks: The Case of Network-Driven Content Generation by Bhattacharya, Prasanta, Phan, Tuan Q, Bai, Xue, Airoldi, Edoardo

“…With the rapid growth of online social network sites (SNS), it has become imperative for platform owners and online marketers to investigate what drives…”
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