Search Results - "Petruzzellis, Luca"

The verbalization of numbers: An explainable framework for tourism online reviews by De Nicolò, Francesco, Bellantuono, Loredana, Borzì, Dario, Bregonzio, Matteo, Cilli, Roberto, De Marco, Leone, Lombardi, Angela, Pantaleo, Ester, Petruzzellis, Luca, Shashaj, Ariona, Tangaro, Sabina, Monaco, Alfonso, Amoroso, Nicola, Bellotti, Roberto

“…Online reviews have been found very useful in decision-making. It is important to design and implement accurate systems to analyze the reviews and, based on…”
Get full text

Esports and Visual Attention: Evaluating In-Game Advertising through Eye-Tracking during the Game Viewing Experience by Mancini, Marco, Cherubino, Patrizia, Cartocci, Giulia, Martinez, Ana, Di Flumeri, Gianluca, Petruzzellis, Luca, Cimini, Michele, Aricò, Pietro, Trettel, Arianna, Babiloni, Fabio

“…In recent years, technological advances and the introduction of social streaming platforms (e.g., Twitch) have contributed to an increase in the popularity of…”
Get full text

The effects of companies’ face mask usage on consumers’ reactions in the service marketplace by Pichierri, Marco, Petruzzellis, Luca

“…Purpose Face masks have been integrated into daily life and come to signify different meanings due to the fight against the COVID-19 pandemic. Drawing on…”
Get full text

Mobile phone choice: technology versus marketing. The brand effect in the Italian market by Petruzzellis, Luca

“…Purpose - The main research question of the paper is to determine whether technology nowadays is overcome by customer preferences and needs. In particular, the…”
Get full text

Country-of-origin image and consumer brand evaluation: a meta-analytic review by Oduro, Stephen, De Nisco, Alessandro, Petruzzellis, Luca

“…Purpose This study aims to draw on cue utilization and irradiation theories to: determine the extent to which country-of-origin image and its sub-dimensions…”
Get full text

Investigating staycation intention: the influence of risk aversion, community attachment and perceived control during the pandemic by Pichierri, Marco, Petruzzellis, Luca, Passaro, Pierluigi

“…The tourism literature has widely investigated the effect of tourists' risk perceptions on their travel intention, but devoted less attention to what compels…”
Get full text

The decision to customize and its effect on brand experience by Petruzzellis, Luca, Winer, Russell S.

“…Nowadays brands are using customization strategies to reach their consumers with experiences that perfectly fit their preferences. At the same time, with…”
Get full text

The effects of circular format on store patronage: An Italian perspective by de Cosmo, Lucrezia Maria, Piper, Luigi, Nataraajan, Rajan, Petruzzellis, Luca

“…•Circular format is an agglomeration of stores under the same brand in a city center.•The circular format positively influences store patronage.•Hedonic…”
Get full text

Educational Value: How Students Choose University: Evidence from an Italian University by Petruzzellis, Luca, Romanazzi, Salvatore

“…Purpose: This paper aims to measure students' perceptions of value that are influenced by differences in costs (monetary and non-monetary), students' attitudes…”
Get full text

Separate but together: Mediterranean identity in three countries by Petruzzellis, Luca, Craig, C. Samuel

“…Purpose – The present study aims to understand how a culture associated with proximity to the Mediterranean Sea transcends political boundaries fostering…”
Get full text

Exploring user reactions to luxury brand videos on YouTube: a comparative study of influencers and brand-official channels by Fronzetti Colladon, Andrea, Matarazzo, Michela, Petruzzellis, Luca, Visentin, Marco

“…This study offers empirical evidence about individual reactions to brand-related videos posted on YouTube in the luxury context. We use methods of text mining…”
Get full text

In the name of the University: the choice to promote as a tool to influence decision-making by D’Uggento, Angela Maria, Petruzzellis, Luca, Piper, Luigi, Gurrieri, Antonia Rosa

“…Choosing the University to attend is an important decision that is made once or twice in a lifetime and has relevant effects for a person’s entire life. In…”
Get full text

Tell me a story about yourself: The words of shopping experience and self-satisfaction by Petruzzellis, Luca, Fronzetti Colladon, Andrea, Visentin, Marco, Chebat, Jean-Charles

“…In this paper we investigate the verbal expression of shopping experience obtained by a sample of customers asked to freely verbalize how they felt when…”
Get full text

Illegitimate returns as a trigger for customers’ ethical dissonance by Seger-Guttmann, Tali, Vilnai-Yavetz, Iris, Wang, Chen-Ya, Petruzzellis, Luca

“…This study investigates the combined impact of customer merchandise return circumstances (legitimate or illegitimate) and service employee responses on…”
Get full text

The role of psychological flow in adventure tourism: sociodemographic antecedents and consequences on word-of-mouth and life satisfaction by Amatulli, Cesare, Peluso, Alessandro M., Sestino, Andrea, Petruzzellis, Luca, Guido, Gianluigi

“…While the concept of experience has attracted considerable attention in tourism, the research on psychological flow, as a mental state that tourists may derive…”
Get full text

Paradoxical effects of famous music in retail venues by Petruzzellis, Luca, Chebat, Jean‐Charles, Palumbo, Ada

“…The present study analyzes the effects of famous versus nonfamous ambient music in retail venues on actual shoppers' emotions and cognitions, which, in turn,…”
Get full text

"Click & experience. Just virtually there." The Effect of a Destination Website on Tourist Choice: Evidence from Italy by Romanazzi, Salvatore, Petruzzellis, Luca, Iannuzzi, Enrica

“…A destination's website has a strategic relevance in order to attract potential tourists; the more useful the website is perceived, the greater the influence…”
Get full text

Branding relationships in financial services: Paradigm shift in Mediterranean countries by Petruzzellis, Luca, Romanazzi, Salvatore, Tassiello, Vito

“…In the service industry, a long-term relationship with customers is the key success factor that is increasing enormously. Service encounters can be viewed as a…”
Get full text

Educational value: how students choose university by Petruzzellis, Luca, Romanazzi, Salvatore

“…Purpose - This paper aims to measure students' perceptions of value that are influenced by differences in costs (monetary and non-monetary), students'…”
Get full text

The MED scale: regional variation in values and beliefs, evidence from Italy by Petruzzellis, Luca, Craig, C Samuel, Palumbo, Ada

“…PurposeThe purpose of this paper is to provide a measurement scale that captures elements of Mediterranean identity.Design/methodology/approachA scale was…”
Get full text