Search Results - "Peterson, Hikaru H"

Trends in the Use of New-Media Marketing in U.S. Ornamental Horticulture Industries by Peterson, Hikaru, Boyer, Cheryl, Baker, Lauri, Yao, Becatien

“…Ornamental horticulture businesses in the United States (U.S.) face challenges to stay economically viable, particularly in rural areas. Marketing with…”
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Japanese Consumers' Valuation of Rice and Pork from Domestic, U.S., and Other Origins by Peterson, Hikaru H., Bernard, John C., Fox, John A. (Sean), Peterson, Jeffrey M.

“…Adoption of country-of-origin-labeling (COOL) has important implications for U.S. food exports. We assess the impact of COOL on imported rice and pork for…”
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Trends in cyclical food expenditures among low-income households receiving monthly nutrition assistance: results from a prospective study by Valluri, Sruthi, Mason, Susan M, Peterson, Hikaru H, French, Simone A, Harnack, Lisa J

“…Supplemental Nutrition Assistance Program (SNAP) benefits are rapidly depleted after distribution. This phenomenon, known as the benefit cycle, is associated…”
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Innovation in isolation: diffusion of local foods purchasing and online shopping methods during the pandemic by Yang, Cheng-Xian, Baker, Lauri M., Mattox, Anissa M., Peterson, Hikaru H.

“…IntroductionThe COVID-19 pandemic caused mainstream food supply chain disruptions, increased food security concerns, and impacted agri-food production and…”
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Relationship Marketing: A Qualitative Case Study of New-Media Marketing Use by Kansas Garden Centers by Stebner, Scott, Boyer, Cheryl, Baker, Lauri, Peterson, Hikaru

“…A primary factor limiting the expansion of many Kansas garden centers is marketing. Most of these businesses spend the majority of advertising dollars on…”
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Online Opportunities: A Quantitative Content Analysis Benchmark Study of Online Retail Plant Sales by Baker, Lauri M., Boyer, Cheryl R., Peterson, Hikaru H., King, Audrey E.H.

“…Online, direct selling (ODS) has become the leading way that people acquire goods, with Amazon (Seattle, WA) being the largest online vendor in the United…”
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Is it for generation me? A qualitative study exploring marketing and selling plants online to millennial-aged consumers by Baker, Lauri M, Tully, Kelsey M, Sumners, Deanna R, Jones, Ernest Francis, León-Reyes, Andrés E, Boyer, Cheryl, Peterson, Hikaru H

“…As online selling of products like living plants increases, it is increasingly important to understand how millennial-aged consumers perceive the purchasing…”
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