Search Results - "Pessemier, Edgar A."

Issues in Marketing's Use of Multi-Attribute Attitude Models by Wilkie, William L., Pessemier, Edgar A.

“…The simplistic form of linear compensatory attitude modeling includes a number of significant research questions involving concepts, measurement, and analysis…”
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Product planning and management: designing and delivering value / William L. Moore, Edgar A. Pessemier by Moore, William L, Pessemier, Edgar A

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Stochastic Properties of Changing Preferences by Pessemier, Edgar A.

“…Research work of psychologists and market scholars is used to discuss the dynamics of preference and choice. Economists play a minor role in expanding…”
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Forecasting the Ultimate Acceptance of an Innovation: The Effects of Information by Wilton, Peter C., Pessemier, Edgar A.

“…Limited knowledge and purchase readiness seriously hamper attempts to predict the adoption of innovative products and the early sales of new, infrequently…”
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Forecasting Brand Performance Through Simulation Experiments by Pessemier, Edgar A.

“…How can marketing managers develop sound alternative marketing strategies and forecast their relative effectiveness? Simulation techniques may be the answer…”
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Tying Marketing Science with Marketing Practice by Pessemier, Edgar A

“…The problems of achieving a successful interface between marketing science and marketing practice are numerous. Furthermore, they vary from subject to subject…”
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Willingness to Supply Human Body Parts: Some Empirical Results by Pessemier, Edgar A., Bemmaor, Albert C., Hanssens, Dominique M.

“…Despite the serious shortage of human body parts for transplantation purposes, little research has been done to provide guidance for action. Based on sample…”
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Will the Real Consumer Activist Please Stand up: An Examination of Consumers' Opinions about Marketing Practices by Hustad, Thomas P., Pessemier, Edgar A.

“…THE TOPIC OF CONSUMERISM, WHILE FREQUENTLY DISCUSSED IN THE MEDIA, HAS ONLY RECENTLY BEEN ADDRESSED BY FORMAL MARKET RESEARCH. IN NOVEMBER AND DECEMBER OF…”
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The Dimensions of New Product Planning by Pessemier, Edgar A., Root, H. Paul

“…Models employed in the analysis and planning of four critical areas of new product management are reviewed in this article. Emphasis is placed on the role…”
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An Experimental Method for Estimating Demand by Pessemier, Edgar A.

“…Abstract only…”
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Predicting Brand Purchase Behavior: Marketing Application of the Schönemann and Wang Unfolding Model by Moore, William L., Pessemier, Edgar A., Little, Taylor E.

“…The predictive power of the Schönemann-Wang joint space model is examined across three product classes. These results are compared with unfolding analyses…”
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Can New Product Buyers Be Identified? by Pessemier, Edgar A., Burger, Philip C., Tigert, Douglas J.

“…Insights into the characteristics of buyers and nonbuyers of a new branded detergent are given, which are based on measures obtained before and after the…”
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Issues in Marketing's Use of Multi-Attribute Attitude Models by Wilkie, William L., Pessemier, Edgar A.

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Stochastic Properties of Changing Preference by Pessemier, Edgar A

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Benefits of a Marketing Budgeting Model: Two Case Studies by de Kluyver, Cornelis A, Pessemier, Edgar A

“…The principal purpose of the marketing budget is to facilitate the implementation of marketing strategy through planning and control. This requires a complete…”
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Creative Pricing by Pessemier, Edgar A

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A New Way to Determine Buying Decisions by Pessemier, Edgar A

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A New Way to Determine Buying Decisions by Pessemier, Edgar A.

“…Better understanding of consumer behavior is one of the principal problems of marketing management. Therefore, the research technique described in this article…”
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A New Way to Determine Buying Decisions by Pessemier, Edgar A

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Identifying and Testing Communication Opportunities by Pessemier, Edgar A

“…Presents a model designed to allow communication analysts to predict the most promising approach to improving acceptance of a competitive service or idea. (MH)…”
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