Search Results - "Perrin Martinenq, Delphine"
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The Role of Brand Detachment on the Dissolution of the Relationship Between the Consumer and the Brand
Published in Journal of marketing management (01-11-2004)“…Given the growing role of affective factors in consumer behaviour and particularly on brand loyalty, the deterioration of these factors can provide an…”
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LE DÉTACHEMENT À LA MARQUE: Déterminants et répercussions sur la relation à la marque
Published in Décisions marketing (01-07-2010)“…In spite of their potential role in relationship breakdown, affective factors are seldom mentioned in marketing literature. This paper aims at expounding the…”
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Le détachement de la marque : contribution du rôle des facteurs affectifs dans la rupture de la fidélité à la marque
Published in Recherche et applications en marketing (01-09-2004)Get full text
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4
FICHES DE THÈSES
Published in Recherche et applications en marketing (01-09-2004)Get full text
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