Trends in Online Newspapers: A Look at the US Web
Through survey and content analysis, this study shows that newspapers have dif fering objectives for their online editions, hut the most important ones includer eachingmor ereaders, generating additional revenues and pr omoting the print pr oduct.
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Published in: | Newspaper research journal Vol. 20; no. 2; pp. 52 - 63 |
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Main Authors: | , , |
Format: | Journal Article |
Language: | English |
Published: |
Los Angeles, CA
SAGE Publications
01-03-1999
Sage Publications, Inc Newspaper Division, Association for Education in Journalism and Mass Communication SAGE PUBLICATIONS, INC |
Subjects: | |
Online Access: | Get full text |
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Summary: | Through survey and content analysis, this study shows that newspapers have dif fering objectives for their online editions, hut the most important ones includer eachingmor ereaders, generating additional revenues and pr omoting the print pr oduct. |
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ISSN: | 0739-5329 2376-4791 |
DOI: | 10.1177/073953299902000205 |