Trends in Online Newspapers: A Look at the US Web

Through survey and content analysis, this study shows that newspapers have dif fering objectives for their online editions, hut the most important ones includer eachingmor ereaders, generating additional revenues and pr omoting the print pr oduct.

Saved in:
Bibliographic Details
Published in:Newspaper research journal Vol. 20; no. 2; pp. 52 - 63
Main Authors: Peng, Foo Yeuh, Tham, Naphtali Irene, Xiaoming, Hao
Format: Journal Article
Language:English
Published: Los Angeles, CA SAGE Publications 01-03-1999
Sage Publications, Inc
Newspaper Division, Association for Education in Journalism and Mass Communication
SAGE PUBLICATIONS, INC
Subjects:
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Through survey and content analysis, this study shows that newspapers have dif fering objectives for their online editions, hut the most important ones includer eachingmor ereaders, generating additional revenues and pr omoting the print pr oduct.
ISSN:0739-5329
2376-4791
DOI:10.1177/073953299902000205