Search Results - "Pelaez Sanchez, Jose Ignacio"

  • Showing 1 - 6 results of 6
Refine Results
  1. 1
  2. 2

    Reputational intelligence: innovating brand management through social media data by Casado-Molina, Ana-María, Ramos, Celia M.Q, Rojas-de-Gracia, María-Mercedes, Peláez Sánchez, José Ignacio

    Published in Industrial management + data systems (10-01-2020)
    “…Purpose Companies are currently facing the challenge of understanding how their business is affected by the large volume of opinions continually generated by…”
    Get full text
    Journal Article
  3. 3
  4. 4

    The evolution of Dircom: from communication manager to reputation strategist by Ana María Casado-Molina, Alfonso Méndiz-Noguero, José Ignacio Peláez-Sánchez

    Published in Communication & Society (01-01-2013)
    “…This paper has two objectives. First, it attempts to show the evolution of companies in the management of intangibles: brand, communication, CSR, etc…”
    Get full text
    Journal Article
  5. 5

    Impacto en las redes sociales de las Grandes Empresas Españolas: Reputación Corporativa, Integridad y Comportamiento Ético by Casado, A. M., Peláez, J. I., Callejón, A. M.

    Published in AD research (01-01-2014)
    “…Corporate Reputation, CR, is currently a high intangible value for companies. Its recognition, measurement and effective management are the key factors to…”
    Get full text
    Journal Article
  6. 6

    A mix model of discounted cash-flow and OWA operators for strategic valuation by Dona, Jesus M, la Red, David L, Pelaez, Jose I

    “…The stock market volatility and the actual stock Exchange activity have increased the need of counting with effective methods on the part of financial analysts…”
    Get full text
    Journal Article