Search Results - "Pedersen, Eva A."

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    Strategic health communication on social media: Insights from a Danish social media campaign to address HPV vaccination hesitancy by Pedersen, Eva A., Loft, Louise H., Jacobsen, Stine U., Søborg, Bolette, Bigaard, Janne

    Published in Vaccine (26-06-2020)
    “…•A social media strategy proved useful in a campaign about HPV vaccination.•Heart-brain communication is effective in creating dialogues with target…”
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    Journal Article
  2. 2

    Using Facebook to increase coverage of HPV vaccination among Danish girls: An assessment of a Danish social media campaign by Loft, Louise H., Pedersen, Eva A., Jacobsen, Stine U., Søborg, Bolette, Bigaard, Janne

    Published in Vaccine (26-06-2020)
    “…In this study we assess how different Facebook (FB) posts resonate with parents hesitant about HPV vaccination and how to engage parents in positive dialogues…”
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    Journal Article