Search Results - "Pedersen, Eva A."
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Strategic health communication on social media: Insights from a Danish social media campaign to address HPV vaccination hesitancy
Published in Vaccine (26-06-2020)“…•A social media strategy proved useful in a campaign about HPV vaccination.•Heart-brain communication is effective in creating dialogues with target…”
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Journal Article -
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Using Facebook to increase coverage of HPV vaccination among Danish girls: An assessment of a Danish social media campaign
Published in Vaccine (26-06-2020)“…In this study we assess how different Facebook (FB) posts resonate with parents hesitant about HPV vaccination and how to engage parents in positive dialogues…”
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Journal Article