Search Results - "Paz, María Dolores Reina"

Consumer Experience and Omnichannel Behavior in Various Sales Atmospheres by Paz, María Dolores Reina, Delgado, Fernando Jiménez

“…The conceptual framework for our analysis is the approach to environmental psychology first introduced by different authors in 1974. Subsequently in 1982 this…”
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Main theoretical consumer behavioural models. A review from 1935 to 2021 by Reina Paz, María Dolores, Rodríguez Vargas, Juan Carlos

“…In the area of company economy, consumer behaviour and consumer attitudes to consumption and debt have been the subject of study ever since this discipline…”
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Social networks and customer loyalty: review of loyalty keys and main social networks publications’ characteristics by Dávila Espuela, Nélida, Reina Paz, Maria Dolores, Sevilla Sevilla, Claudia

“…The aim of this work is to shed light on the characteristics and relationship between customer loyalty and publications by the companies on social networks; it…”
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Research Note: Relationship versus Transactional Marketing in Travel and Tourism Trade Shows by Oromendía, Ainhoa Rodriguez, Paz, María Dolores Reina, Rufín, Ramón

“…The hypothetical mix of relationship marketing and transactional marketing perspectives is a major theme in the general literature that should be researched in…”
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The usage time of social media as a predictor of customer loyalty by Dávila Espuela, Nélida, Reina Paz, Maria Dolores, Erro-Garcés, Amaya

“…This paper aims to shed light on the potential influence of daily usage time of social media on customer loyalty through social media. The main objective is to…”
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