Customized social media-based oncology education
Abstract only 11038 Background: Social media has profoundly impacted our professional lives. Quick access to reliable sources of information and engaging with like-minded experts certainly aids in professional development. The purpose of this study is to assess the perception of oncology experts tow...
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| Published in: | Journal of clinical oncology Vol. 38; no. 15_suppl; p. 11038 |
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| Main Authors: | , , , , , , , , , , , , , |
| Format: | Journal Article |
| Language: | English |
| Published: |
20-05-2020
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| Online Access: | Get full text |
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| Summary: | Abstract only 11038 Background: Social media has profoundly impacted our professional lives. Quick access to reliable sources of information and engaging with like-minded experts certainly aids in professional development. The purpose of this study is to assess the perception of oncology experts towards social media based education and to develop a platform based on their feedbacks for constructive engagement of the professionals and to improve educational outcomes. Methods: Based on Kirkpatrick 4 level model, 15 questions were designed for oncology experts. We collected responses through online surveys and by distributing the questionnaires at oncology events. Based on the results obtained, we developed a customised social media application for oncologists in android version. User experience design was done in InVision Studio and Model View Presenter (MVP) design pattern was used in software development. Beta testing of the application was done with 50 experts and questionnaire was given to them at the end of beta testing period to compare the technical advantages of our mobile application with their currently preferred social media platform for oncology based education. Results: Among 311 responders, medical oncologists, radiation oncologists, surgical oncologists, hemato oncologists and oncopathologists constituted 45%, 29%, 16%, 7% and 3% respectively. Only 14% clearly denied that social media has improved educational outcomes. Eighty seven percent felt that they lack adequate knowledge in other areas of expertise and 67% of the oncologists were not well informed about the latest oncology updates. Only 60% could actively engage in interdiscliplinary collaboration due to reasons unspecified. When asked about the best way to learn a topic of interest, majority opined it through peer discussion with experts pertaining to that topic of interest. The two major problems faced by experts while seeking social media based education is academic discussions being unorganised and non-academic discussions unwelcomed. After considering these feedbacks, a mobile application in android version was developed. At the end of beta testing, 96% reported a technical advantage of our customised application over their preferred social media based oncology education. Conclusions: A minimum viable product has been developed after considering the feedbacks received from oncologists of various sub-specialities. Such a customised social media application is more appealing when easily applicable across low and middle income countries and in a manner that allows addition of local language options without changing the application software. |
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| ISSN: | 0732-183X 1527-7755 |
| DOI: | 10.1200/JCO.2020.38.15_suppl.11038 |