Search Results - "Paruthi, Mandakini"

Engaging consumers via online brand communities to achieve brand love and positive recommendations by Paruthi, Mandakini, Kaur, Harsandaldeep, Islam, Jamid Ul, Rasool, Aaleya, Thomas, George

“…Purpose This study aims to investigate the influence of brand relationship quality and consumer community identification on consumer engagement. This study…”
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The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities by Kaur, Harsandaldeep, Paruthi, Mandakini, Islam, JamidUl, Hollebeek, Linda D.

“…•A conceptual model is proposed to determine how online CBE is facilitated on social media.•The effect of consumers’ BCI and reward on CBE is…”
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Scale Development and Validation for Measuring Online Engagement by Paruthi, Mandakini, Kaur, Harsandaldeep

“…Although the construct of online engagement has received considerable attention in the consumer behavior literature, academic research lacks clear…”
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Measuring the Effect of Consumer Brand Engagement on Brand-Related Outcomes in Gamified Mobile Apps: A Solicitation of Technology Acceptance Model by Mandakini Paruthi, Razia Nagina, Gaurav Gupta

“…The present study investigates the role of gamification in fostering consumer engagement wherein consumer brand engagement construct has been viewed as a…”
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The Integration of Artificial Intelligence and its Technological Optimizations Models to Enhance the Smart Marketing Management by Nagina, Razia, Paruthi, Mandakini

“…The role of artificial intelligence (AI) in marketing management has been slowly but evidently cropping up as one of the pivotal forces in the massive change…”
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