Search Results - "Parke, Perry L."
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How much customer collaboration is too much? Implications for user entrepreneurship and product performance
Published in The Journal of business & industrial marketing (10-05-2024)“…Purpose Research in the business-to-business (B2B) and user entrepreneurship literature agrees that “user-driven” perspectives allow entrepreneurs to develop…”
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Perry L. Parke, Microcopy
Published in Dentistry today (01-05-2014)Get more information
Magazine Article