Search Results - "Papadas, Karolos"

The interplay of strategic and internal green marketing orientation on competitive advantage by Papadas, Karolos-Konstantinos, Avlonitis, George J., Carrigan, Marylyn, Piha, Lamprini

“…This paper seeks to clarify and refine the relationship between strategic and internal green marketing and firm competitiveness. Despite the significance of…”
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Green marketing orientation: Conceptualization, scale development and validation by Papadas, Karolos-Konstantinos, Avlonitis, George J., Carrigan, Marylyn

“…As green marketing becomes an essential tool for sustainable business strategy, companies are adopting green marketing practices to achieve better business…”
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Global-local consumer identities as drivers of global digital brand usage by Makri, Katerina, Papadas, Karolos-Konstantinos, Schlegelmilch, Bodo B

“…Purpose The purpose of this paper is to represent the first empirical attempt to explore global-local consumer identities as drivers of global digital brand…”
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Brand orientation: Conceptual extension, scale development and validation by Piha, Lamprini, Papadas, Karolos, Davvetas, Vasileios

“…•We re-conceptualize brand orientation and provide a broader operationalization.•We unveil four distinct dimensions of a brand-oriented organizational…”
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Strategizing green marketing in times of uncertainty: does it pay off? by Papadas, Karolos A., Piha, Lamprini, Davvetas, Vasileios, Leonidou, Constantinos N.

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The creation of shared value in the major sport event ecosystem: understanding the role of sponsors and hosts by Cook, David, Biscaia, Rui, Papadas, Karolos, Simkin, Lyndon, Carter, Libby

“…Building on the growing demand for organisations to generate both economic and social value, this study explores the creation of shared value (CSV) by major…”
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Global social networking sites and global identity: A three-country study by Makri, Katerina, Papadas, Karolos, Schlegelmilch, Bodo B.

“…Drawing on social identity theory and self-verification theory, this study seeks to delineate the relationship between global identity and global social…”
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