Search Results - "Panni, Mohammad Fateh Ali Khan"
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CONSUMER PERCEPTIONS ON THE CONSUMERISM ISSUES AND ITS INFLUENCE ON THEIR PURCHASING BEHAVIOR: A VIEW FROM MALAYSIAN FOOD INDUSTRY
Published in Journal of legal, ethical and regulatory issues (01-01-2008)“…This study had been developed to empirically investigate the factors of business ethics and consumerism that would likely to influence the customer ethical…”
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Journal Article -
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Legal Issues to be Considered before Setting in Force Consumer-Centric Marketing Strategies within the European Union
Published in Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (30-11-2012)“…As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer…”
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Book Chapter -
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Customer Relationship Management (CRM): A One-Size-Fits-All Philosophy?
Published in Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (30-11-2012)“…As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer…”
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Book Chapter -
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CKM and Its Influence on Organizational Marketing Performance: Proposing an Integrated Conceptual Framework
Published in Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (30-11-2012)“…As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer…”
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Book Chapter -
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From Mass Distribution to Customer-Centric Awareness Tools: The Evolution of the German Meat Market
Published in Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (30-11-2012)“…As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer…”
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Book Chapter -
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Implications of Relationship Marketing Indicators to Enable Organizational Growth: A Stakeholder Causal Scope Analysis
Published in Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (30-11-2012)“…As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer…”
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Book Chapter -
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The Strategic Importance of Data Mining Analysis for Customer-Centric Marketing Strategies
Published in Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (30-11-2012)“…As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer…”
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Book Chapter -
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Developments in Studies on the Relationship between Firm and Consumer: A Structurationist View
Published in Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (30-11-2012)“…As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer…”
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Book Chapter -
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Social Software Platforms as Motor of Relationship Marketing in Services: A Conceptual Framework with Focus on the Airport Industry
Published in Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (30-11-2012)“…As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer…”
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Book Chapter -
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Critical Success Factors of Cause-Related Marketing
Published in Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (30-11-2012)“…As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer…”
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Book Chapter -
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Consumer-Brand Relationship: Foundation and State-of-the-Art
Published in Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (30-11-2012)“…As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer…”
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Book Chapter -
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Relationship Quality in Services: Past, Present, and Future
Published in Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (30-11-2012)“…As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer…”
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Book Chapter -
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Customer Centric Marketing Strategies: The Importance and Measurement of Customer Satisfaction – Offline vs. Online
Published in Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (30-11-2012)“…As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer…”
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Book Chapter -
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Stakeholder Causal Scope Centric Market Positioning: Implications of Relationship Marketing Indicators
Published in Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (30-11-2012)“…As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer…”
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Book Chapter -
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Consumer Ethnocentrism: Possibilities for Marketing Implication Improvements
Published in Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (30-11-2012)“…As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer…”
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Book Chapter -
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Sustainability and the UK’s Major Food Retailers: Consumer Concentric Cause Marketing Writ Large
Published in Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (30-11-2012)“…As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer…”
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Book Chapter -
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Virtual Communities in Marketing Processes: A Marketing Framework
Published in Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (30-11-2012)“…As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer…”
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Book Chapter -
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Consumer-Centric Marketing Strategies: Social Networks as Innovative Tools for Consumer Relationship Management
Published in Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (30-11-2012)“…As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer…”
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Book Chapter -
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Do Market Orientation and Innovation Improve Organizational Performance?: An International and Comparative Review of the Effects
Published in Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (30-11-2012)“…As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer…”
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Book Chapter