Search Results - "Palda, Kristian S."

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    Electoral Turnout in Rational Voting and Consumption Perspectives by Chapman, Randall G., Palda, Kristian S.

    Published in The Journal of consumer research (01-03-1983)
    “…A single-equation econometric model of voting participation behavior is developed within the context of rational voter and household investment-consumption…”
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    Journal Article
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    Assessing the Influence of Campaign Expenditures on Voting Behavior with a Comprehensive Electoral Market Model by Chapman, Randall G, Palda, Kristian S

    Published in Marketing science (Providence, R.I.) (01-07-1984)
    “…This paper extends previous single equation econometric modeling efforts of the "sales-advertising" relationship in elections. Operating within the perspective…”
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    Journal Article
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    The Hypothesis of a Hierarchy of Effects: A Partial Evaluation by Palda, Kristian S.

    Published in Journal of marketing research (01-02-1966)
    “…A widespread hypothesis in advertising is that a "hierarchy of effects" follows upon an individual's perception of an advertising message and before he buys…”
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    Does Advertising Influence Votes? An Analysis of the 1966 and 1970 Quebec Elections by Palda, Kristian S.

    Published in Canadian journal of political science (01-12-1973)
    “…The intensive use of paid time and space in mass media by political parties and candidates during electoral campaigns in Western democracies has given rise to…”
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    Journal Article
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    Advertising and Competition by Palda, Kristian S.

    Published in Journal of Marketing Research (01-02-1969)
    “…Palda finds overstatement the flaw in Backman's case for the compatibility of advertising and competition…”
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    Book Review Journal Article
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    The Economic Implications of Advertising by Palda, Kristian S.

    Published in Journal of Marketing Research (01-08-1968)
    “…Palda withholds passing grades from Firestone's over-extended study of advertising effects, but recommends it as a supplementary text…”
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    Book Review Journal Article
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    A Comparison of Consumer Expenditures in Quebec and Ontario by Palda, Kristian S.

    “…For some time now, and with increasing frequency, it has been asserted that cultural differences between the two major language groups in Canada are marked and…”
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    Journal Article
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    A Moving Cross-Section Analysis of Demand for Toothpaste by Palda, Kristian S., Blair, Larry M.

    Published in Journal of marketing research (01-11-1970)
    “…MRCA panel data on toothpaste expenditures are used to demonstrate how time series and cross-sectional bias can be eliminated by the method of covariance…”
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    Journal Article
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    Ceilings on campaign spending: Hypothesis and partial test with Canadian data: Introduction by K FILIP PALDA, Palda, Kristian S

    Published in Public choice (01-03-1985)
    “…In the past decade federal and provincial legislatures have imposed ceilings on what candidates may spend in their formal campaigns for elections. A pamphlet…”
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    THE MEASUREMENT OF CUMULATIVE ADVERTISING EFFECTS: INTRODUCTION by Palda, Kristian S

    Published in The Journal of business (Chicago, Ill.) (01-04-1965)
    “…STIGLER said that the most interesting aspect of advertising is its cumulative effect--the fact that the effects of advertising persist beyond the period of…”
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    Does Canada's Election Act Impede Voters' Access to Information? by Palda, Kristian S.

    Published in Canadian public policy (01-09-1985)
    “…L'auteur de cet article s'adresse à la question suivante: Est-ce que les dispositions de la "Loi sur les élections au Canada" (1977) et ses récents amendements…”
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    Journal Article
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