Search Results - "Palda, Kristian S."
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Electoral Turnout in Rational Voting and Consumption Perspectives
Published in The Journal of consumer research (01-03-1983)“…A single-equation econometric model of voting participation behavior is developed within the context of rational voter and household investment-consumption…”
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The Effect of Expenditure on Political Success
Published in The Journal of law & economics (01-12-1975)Get full text
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Ceilings on Campaign Spending: Hypothesis and Partial Test with Canadian Data
Published in Public choice (01-01-1985)Get full text
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Assessing the Influence of Campaign Expenditures on Voting Behavior with a Comprehensive Electoral Market Model
Published in Marketing science (Providence, R.I.) (01-07-1984)“…This paper extends previous single equation econometric modeling efforts of the "sales-advertising" relationship in elections. Operating within the perspective…”
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The Hypothesis of a Hierarchy of Effects: A Partial Evaluation
Published in Journal of marketing research (01-02-1966)“…A widespread hypothesis in advertising is that a "hierarchy of effects" follows upon an individual's perception of an advertising message and before he buys…”
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Does Advertising Influence Votes? An Analysis of the 1966 and 1970 Quebec Elections
Published in Canadian journal of political science (01-12-1973)“…The intensive use of paid time and space in mass media by political parties and candidates during electoral campaigns in Western democracies has given rise to…”
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The Effect of Expenditure on Political Success: Reply
Published in The Journal of law & economics (01-12-1975)Get full text
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Advertising and Competition
Published in Journal of Marketing Research (01-02-1969)“…Palda finds overstatement the flaw in Backman's case for the compatibility of advertising and competition…”
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The Economic Implications of Advertising
Published in Journal of Marketing Research (01-08-1968)“…Palda withholds passing grades from Firestone's over-extended study of advertising effects, but recommends it as a supplementary text…”
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A Comparison of Consumer Expenditures in Quebec and Ontario
Published in The Canadian journal of economics and political science (01-02-1967)“…For some time now, and with increasing frequency, it has been asserted that cultural differences between the two major language groups in Canada are marked and…”
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The Measurement of Cumulative Advertising Effects
Published in The Journal of business (Chicago, Ill.) (01-01-1965)“…Abstract only…”
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A Moving Cross-Section Analysis of Demand for Toothpaste
Published in Journal of marketing research (01-11-1970)“…MRCA panel data on toothpaste expenditures are used to demonstrate how time series and cross-sectional bias can be eliminated by the method of covariance…”
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Ceilings on campaign spending: Hypothesis and partial test with Canadian data: Introduction
Published in Public choice (01-03-1985)“…In the past decade federal and provincial legislatures have imposed ceilings on what candidates may spend in their formal campaigns for elections. A pamphlet…”
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The Hypothesis of a Hierarchy of Effects: A Partial Evaluation
Published in Journal of marketing research (01-02-1966)Get full text
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THE MEASUREMENT OF CUMULATIVE ADVERTISING EFFECTS: INTRODUCTION
Published in The Journal of business (Chicago, Ill.) (01-04-1965)“…STIGLER said that the most interesting aspect of advertising is its cumulative effect--the fact that the effects of advertising persist beyond the period of…”
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Innovation policy & Canada's competitiveness // Review
Published in Canadian public policy (01-12-1994)Get full text
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Does Canada's Election Act Impede Voters' Access to Information?
Published in Canadian public policy (01-09-1985)“…L'auteur de cet article s'adresse à la question suivante: Est-ce que les dispositions de la "Loi sur les élections au Canada" (1977) et ses récents amendements…”
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Non-Market Components of National Income
Published in Journal of marketing research (01-05-1971)Get full text
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Book Review: A conceptual and methodological breakthrough in the study of consumption
Published in Journal of marketing research (01-05-1971)Get full text
Book Review