Search Results - "Palda, Kristian"

Electoral Turnout in Rational Voting and Consumption Perspectives by Chapman, Randall G., Palda, Kristian S.

“…A single-equation econometric model of voting participation behavior is developed within the context of rational voter and household investment-consumption…”
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The Effect of Expenditure on Political Success by Palda, Kristian S.

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Ceilings on Campaign Spending: Hypothesis and Partial Test with Canadian Data by Palda, K. Filip, Palda, Kristian S.

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Assessing the Influence of Campaign Expenditures on Voting Behavior with a Comprehensive Electoral Market Model by Chapman, Randall G, Palda, Kristian S

“…This paper extends previous single equation econometric modeling efforts of the "sales-advertising" relationship in elections. Operating within the perspective…”
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The Hypothesis of a Hierarchy of Effects: A Partial Evaluation by Palda, Kristian S.

“…A widespread hypothesis in advertising is that a "hierarchy of effects" follows upon an individual's perception of an advertising message and before he buys…”
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Does Advertising Influence Votes? An Analysis of the 1966 and 1970 Quebec Elections by Palda, Kristian S.

“…The intensive use of paid time and space in mass media by political parties and candidates during electoral campaigns in Western democracies has given rise to…”
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The Effect of Expenditure on Political Success: Reply by Palda, Kristian S.

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The Impact of Campaign Expenditures on Political Competition in the French Legislative Elections of 1993 by Palda, Filip, Palda, Kristian

“…We use regression analysis to estimate the effect that campaign money had on the votes of challengers and incumbents in the 1993 elections to the French…”
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Advertising and Competition by Palda, Kristian S.

“…Palda finds overstatement the flaw in Backman's case for the compatibility of advertising and competition…”
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The Economic Implications of Advertising by Palda, Kristian S.

“…Palda withholds passing grades from Firestone's over-extended study of advertising effects, but recommends it as a supplementary text…”
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A Comparison of Consumer Expenditures in Quebec and Ontario by Palda, Kristian S.

“…For some time now, and with increasing frequency, it has been asserted that cultural differences between the two major language groups in Canada are marked and…”
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The Measurement of Cumulative Advertising Effects by Palda, Kristian S.

“…Abstract only…”
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A Moving Cross-Section Analysis of Demand for Toothpaste by Palda, Kristian S., Blair, Larry M.

“…MRCA panel data on toothpaste expenditures are used to demonstrate how time series and cross-sectional bias can be eliminated by the method of covariance…”
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Ceilings on campaign spending: Hypothesis and partial test with Canadian data: Introduction by K FILIP PALDA, Palda, Kristian S

“…In the past decade federal and provincial legislatures have imposed ceilings on what candidates may spend in their formal campaigns for elections. A pamphlet…”
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Toward a Mature Marketing Concept by Samli, A Coskun, Palda, Kristian, Barker, A Tansu

“…The marketing concept has been attacked recently for being insufficiently geared to the long term. It is argued, however, that its troubles are not the result…”
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The Hypothesis of a Hierarchy of Effects: A Partial Evaluation by Palda, Kristian S.

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THE MEASUREMENT OF CUMULATIVE ADVERTISING EFFECTS: INTRODUCTION by Palda, Kristian S

“…STIGLER said that the most interesting aspect of advertising is its cumulative effect--the fact that the effects of advertising persist beyond the period of…”
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Innovation Policy and Canada's Competitiveness by Mohnen, Pierre

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Innovation policy & Canada's competitiveness // Review by Palda, Kristian S

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THE MEASUREMENT OF CUMULATIVE ADVERTISING EFFECTS by PALDA, KRISTIAN S

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