Search Results - "Pae, Jae H."

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  1. 1

    New Product Creativity Antecedents and Consequences: Evidence from South Korea, Japan, and China by Nakata, Cheryl, Rubera, Gaia, Im, Subin, Pae, Jae H., Lee, Hyun Jung, Onzo, Naoto, Park, Heungsoo

    “…Creativity in new products is highly coveted by firms. However, businesses are faced with questions of how to inject creativity into new products, and whether…”
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  2. 2

    Antecedents and consequences of the strategic orientations in new product development: The case of Chinese manufacturers by Jeong, Insik, Pae, Jae H., Zhou, Dongsheng

    Published in Industrial marketing management (01-04-2006)
    “…The objective of the present study is to advance the understanding of the role of the strategic orientation of the firm for successful new product development…”
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  3. 3

    Does Intra-Firm Diffusion of Innovation Lead to Inter-firm Relationship Benefits? The Cases of Innovation-Providers and Adopters by Kim, Namwoon, Pae, Jae H.

    “…Purpose Our study aims to fill in this void of previous research in organizational innovation. We advance the understanding of the factors that affect…”
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  4. 4

    Cooperate "and" compete: coopetition strategy in retailer-supplier relationships by Kim, Stephen, Kim, Namwoon, Pae, Jae H, Yip, Leslie

    “…Purpose - This study aims to examine the strategic implications and managerial outcomes of the concurrent use of cooperation and competition in vertical…”
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  5. 5

    Utilization of new technologies: organizational adaptation to business environments by Kim, Namwoon, Pae, Jae H

    “…The practice of introducing new technologies into the corporate environment has become a well-accepted principle for sustaining or advancing competitive…”
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  6. 6

    Power, satisfaction, and relationship commitment in Chinese store–tenant relationship and their impact on performance by Ramaseshan, B., Yip, Leslie S.C., Pae, Jae H.

    Published in Journal of retailing (2006)
    “…Managing the distribution channel is a key concern to firms operating in the world's largest developing economy. This study examines channel exchange…”
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  7. 7

    Utilization of business technologies: Managing relationship-based benefits for buying and supplying firms by Kim, Namwoon, Pae, Jae H., Han, Jin K., Srivastava, Rajendra K.

    Published in Industrial marketing management (01-04-2010)
    “…There is increasing evidence to suggest that organizations often fail to fully capitalize on the purchased business technologies due to their failure to…”
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  8. 8

    Multigeneration Innovation Diffusion: The Impact of Intergeneration Time by Pae, Jae H., Lehmann, Donald R.

    “…The diffusion patterns of the adjacent generations of technology and its relation to the time that elapses between them - intergeneration time - is discussed…”
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  9. 9

    The Effect of the Perceived Corporate Fit on Loyalty:The Mediating Roles of the Corporate Social Responsibility Perception by Eun Mi Lee, 박성연, Jae H. Pae

    “…With the changes in the economic and social environment of companies, the dimensions of corporate responsibility have been greatly expanded. Now, firms should…”
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  10. 10

    Global advertising strategy: The moderating role of brand familiarity and execution style by Pae, Jae H, Samiee, Saeed, Tai, Susan

    Published in International marketing review (01-01-2002)
    “…The significant body of published work in global advertising literature focuses on the standardization and localization of the advertising campaign from a…”
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  11. 11

    Technology advancement strategy on patronage decisions: the role of switching costs in high-technology markets by Pae, Jae H., Hyun, Jung Suk

    Published in Omega (Oxford) (2006)
    “…Among the many factors that encourage return patronage of incumbent technologies, one that has received scholarly attention in other contexts is switching…”
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  12. 12

    A model of close business relationships in China (guanxi) by Lee, Dong-Jin, Pae, Jae H, Wong, Y.H

    Published in European journal of marketing (01-02-2001)
    “…Examines the antecedents and consequences of close business relationships (guanxi) in China. We hypothesize that decision-making uncertainty and perceived…”
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  13. 13

    The impact of technology advancement strategies on consumers’ patronage decisions by Pae, Jae H., Hyun, Jung Suk

    “…Among the many factors that encourage return patronage of incumbent technology, two that have received scholarly attention in other contexts are network…”
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  14. 14

    Commitment and vulnerability in B2B relationship selling in the Hong Kong institutional insurance service industry by Wong, Y.H, Chan, Ricky Y.K, Leung, T.K.P, Pae, Jae H

    Published in The Journal of services marketing (25-04-2008)
    “…Purpose - The purpose of this paper is to understand the impact of the antecedents of the exchange domain (use of coercive influence, ideational favor…”
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  15. 15

    Managing intraorganizational diffusion of innovations: Impact of buying center dynamics and environments by Pae, Jae H, Kim, Namwoon, Han, Jin K, Yip, Leslie

    Published in Industrial marketing management (01-11-2002)
    “…Companies often introduce organizational innovations into their corporate environment with the aim of improving their operational efficiencies. While this…”
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  17. 17

    Consumers' "mental accounting" in response to unexpected price savings at the point of sale by Ho Ha, Hwan, Suk Hyun, Jung, Pae, Jae H

    Published in Marketing intelligence & planning (01-01-2006)
    “…Purpose - To investigate shoppers' decision-making behaviour under conditions of expected and unexpected in-store price discounts, using mental accounting…”
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  18. 18

    Effects of TV Advertising on Chinese Consumers: Local versus Foreign-Sourced Commercials by Tai, Susan H.C., Pae, Jae H.

    Published in Journal of marketing management (01-02-2002)
    “…The emerging Chinese markets of Asia are increasingly affluent, and success in these countries is a priority for multinationals. Yet the global advertising…”
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  19. 19

    The impact of technology advancement strategies on consumers' patronage decisions by Pae, Jae H., Hyun, Jung Suk

    “…Among the many factors that encourage return patronage of incumbent technology, two that have received scholarly attention in other contexts are network…”
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    Journal Article
  20. 20

    Extent and impact of incubation time in new product diffusion by Kohli, Rajeev, Lehmann, Donald R, Pae, Jae

    “…This article examines the time between product development and market launch, and its relation to the subsequent diffusion of consumer durables. We find that…”
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