Search Results - "Pae, Jae H."
-
1
New Product Creativity Antecedents and Consequences: Evidence from South Korea, Japan, and China
Published in The Journal of product innovation management (01-11-2018)“…Creativity in new products is highly coveted by firms. However, businesses are faced with questions of how to inject creativity into new products, and whether…”
Get full text
Journal Article -
2
Antecedents and consequences of the strategic orientations in new product development: The case of Chinese manufacturers
Published in Industrial marketing management (01-04-2006)“…The objective of the present study is to advance the understanding of the role of the strategic orientation of the firm for successful new product development…”
Get full text
Journal Article -
3
Does Intra-Firm Diffusion of Innovation Lead to Inter-firm Relationship Benefits? The Cases of Innovation-Providers and Adopters
Published in The Journal of business & industrial marketing (30-06-2014)“…Purpose Our study aims to fill in this void of previous research in organizational innovation. We advance the understanding of the factors that affect…”
Get full text
Journal Article -
4
Cooperate "and" compete: coopetition strategy in retailer-supplier relationships
Published in The Journal of business & industrial marketing (05-04-2013)“…Purpose - This study aims to examine the strategic implications and managerial outcomes of the concurrent use of cooperation and competition in vertical…”
Get full text
Journal Article -
5
Utilization of new technologies: organizational adaptation to business environments
Published in Journal of the Academy of Marketing Science (01-06-2007)“…The practice of introducing new technologies into the corporate environment has become a well-accepted principle for sustaining or advancing competitive…”
Get full text
Journal Article -
6
Power, satisfaction, and relationship commitment in Chinese store–tenant relationship and their impact on performance
Published in Journal of retailing (2006)“…Managing the distribution channel is a key concern to firms operating in the world's largest developing economy. This study examines channel exchange…”
Get full text
Journal Article -
7
Utilization of business technologies: Managing relationship-based benefits for buying and supplying firms
Published in Industrial marketing management (01-04-2010)“…There is increasing evidence to suggest that organizations often fail to fully capitalize on the purchased business technologies due to their failure to…”
Get full text
Journal Article -
8
Multigeneration Innovation Diffusion: The Impact of Intergeneration Time
Published in Journal of the Academy of Marketing Science (01-12-2003)“…The diffusion patterns of the adjacent generations of technology and its relation to the time that elapses between them - intergeneration time - is discussed…”
Get full text
Journal Article -
9
The Effect of the Perceived Corporate Fit on Loyalty:The Mediating Roles of the Corporate Social Responsibility Perception
Published in Journal of global scholars of marketing science (01-03-2011)“…With the changes in the economic and social environment of companies, the dimensions of corporate responsibility have been greatly expanded. Now, firms should…”
Get full text
Journal Article -
10
Global advertising strategy: The moderating role of brand familiarity and execution style
Published in International marketing review (01-01-2002)“…The significant body of published work in global advertising literature focuses on the standardization and localization of the advertising campaign from a…”
Get full text
Journal Article -
11
Technology advancement strategy on patronage decisions: the role of switching costs in high-technology markets
Published in Omega (Oxford) (2006)“…Among the many factors that encourage return patronage of incumbent technologies, one that has received scholarly attention in other contexts is switching…”
Get full text
Journal Article -
12
A model of close business relationships in China (guanxi)
Published in European journal of marketing (01-02-2001)“…Examines the antecedents and consequences of close business relationships (guanxi) in China. We hypothesize that decision-making uncertainty and perceived…”
Get full text
Journal Article -
13
The impact of technology advancement strategies on consumers’ patronage decisions
Published in The Journal of product innovation management (01-09-2002)“…Among the many factors that encourage return patronage of incumbent technology, two that have received scholarly attention in other contexts are network…”
Get full text
Journal Article -
14
Commitment and vulnerability in B2B relationship selling in the Hong Kong institutional insurance service industry
Published in The Journal of services marketing (25-04-2008)“…Purpose - The purpose of this paper is to understand the impact of the antecedents of the exchange domain (use of coercive influence, ideational favor…”
Get full text
Journal Article -
15
Managing intraorganizational diffusion of innovations: Impact of buying center dynamics and environments
Published in Industrial marketing management (01-11-2002)“…Companies often introduce organizational innovations into their corporate environment with the aim of improving their operational efficiencies. While this…”
Get full text
Journal Article -
16
Intergeneration Time Effects
Published in Journal of the Academy of Marketing Science (01-06-2004)Get full text
Journal Article -
17
Consumers' "mental accounting" in response to unexpected price savings at the point of sale
Published in Marketing intelligence & planning (01-01-2006)“…Purpose - To investigate shoppers' decision-making behaviour under conditions of expected and unexpected in-store price discounts, using mental accounting…”
Get full text
Journal Article -
18
Effects of TV Advertising on Chinese Consumers: Local versus Foreign-Sourced Commercials
Published in Journal of marketing management (01-02-2002)“…The emerging Chinese markets of Asia are increasingly affluent, and success in these countries is a priority for multinationals. Yet the global advertising…”
Get full text
Journal Article -
19
The impact of technology advancement strategies on consumers' patronage decisions
Published in The Journal of product innovation management (01-09-2002)“…Among the many factors that encourage return patronage of incumbent technology, two that have received scholarly attention in other contexts are network…”
Get full text
Journal Article -
20
Extent and impact of incubation time in new product diffusion
Published in The Journal of product innovation management (01-03-1999)“…This article examines the time between product development and market launch, and its relation to the subsequent diffusion of consumer durables. We find that…”
Get full text
Journal Article