Search Results - "PUTO, CHRISTOPHER P."

Let's Be Honest About the Attraction Effect by HUBER, JOEL, PAYNE, JOHN W., PUTO, CHRISTOPHER P.

“…Frederick, Lee, and Baskin (2014) and Yang and Lynn (2014) argue that the conditions for obtaining the attraction effect are so restrictive that the practical…”
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The influence of the board of directors on outside-in strategy by Whitler, Kimberly A., Puto, Christopher P.

“…Evidence suggests that focusing on the needs of the marketplace to create customer value and firm advantage, an outside-in (OI) approach to strategy, yields…”
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Rethinking Television Audience Measures: An Exploration into the Construct of Audience Connectedness by Russell, Cristel Antonia, Puto, Christopher P.

“…Seeking to extend the scope of current audience measurement methods, this paper qualitatively investigates audiences' relationships with television programs. A…”
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The Framing of Buying Decisions by Puto, Christopher P.

“…Research in behavioral decision theory suggests that people use reference points as the basis for judging/comparing the value of decision alternatives, but…”
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Organizational Climate and Decision Framing: An Integrated Approach to Analyzing Industrial Buying Decisions by Qualls, William J., Puto, Christopher P.

“…The authors examine the ability of prospect theory to explain industrial buyer decision behavior and explore the benefits of using organizational climate as…”
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Physician prescribing decisions: the effects of situational involvement and task complexity on information acquisition and decision making by Chinburapa, V, Larson, L N, Brucks, M, Draugalis, J, Bootman, J L, Puto, C P

“…This research utilized conjoint analysis and an analysis of information acquisition to examine the effects of situational involvement and task complexity on…”
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Differential versus Unit Weighting of Violations, Framing, and the Role of Probability in Image Theory's Compatibility Test by Beach, Lee Roy, Puto, Christopher P., Heckler, Susan E., Naylor, Gillian, Marble, Todd A.

“…In the first of two experiments, subjects screened options designed to distinguish between differential and unit weighting of violations in image theory's…”
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Risk Handling Strategies in Industrial Vendor Selection Decisions by Puto, Christopher P., Patton, Wesley E., King, Ronald H.

“…This article approaches the industrial buyer's vendor selection decision process as one of problem solving in the face of probabilistic outcomes, i. e., risk…”
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Organizational Climate and Decision Framing: An Integrated Approach to Analyzing Industrial Buying Decisions by Qualls, William J., Puto, Christopher P.

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Organizational Climate And Decision Framing: An Integrated by Qualls, William J, Puto, Christopher P

“…The ability of prospect theory to explain industrial buyer decision behavior is examined, and the benefits of using organizational climate as one of the…”
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Risk Handling Strategies in Industrial Vendor Selection Decisions by Puto, Christopher P., III, Wesley E. Patton, King, Ronald H.

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