Search Results - "P, Kannan"

Marketing Analytics for Data-Rich Environments by Wedel, Michel, Kannan, P.K.

“…The authors provide a critical examination of marketing analytics methods by tracing their historical development, examining their applications to structured…”
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Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales by Gu, Xian, Zhang, Xiaoxi, Kannan, P.K.

“…A new trend in influencer marketing is livestream commerce, which combines influencers’ live video streaming with e-commerce. Little is known, though, about…”
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Emerging technologies and analytics for a new era of value-centered marketing in healthcare by Agarwal, Ritu, Dugas, Michelle, Gao, Guodong (Gordon), Kannan, P. K.

“…The healthcare system is undergoing a fundamental transformation fueled by regulatory shifts that reward value over volume, coupled with unprecedented advances…”
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Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity by Camacho, Nuno, Nam, Hyoryung, Kannan, P.K., Stremersch, Stefan

“…Firms increasingly use innovation tournaments to crowdsource innovation ideas from customers. This article uncovers antecedents and consequences of customers’…”
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Identifying Market Structure: A Deep Network Representation Learning of Social Engagement by Yang, Yi, Zhang, Kunpeng, Kannan, P.K.

“…With rapid technological developments, product-market boundaries have become more dynamic. Consequently, competition for products and services is emerging…”
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Bio-fabrication of porous magnetic Chitosan/Fe3O4 nanocomposite using Azolla pinnata for removal of chromium – Parametric effects, surface characterization and kinetics by Sarojini, G., Kannan, P., Rajamohan, Natarajan, Rajasimman, Manivasagan

“…In this research, a novel porous nanocomposite, namely Chitosan-iron-oxide @ Azolla pinnata nanocomposite, has been synthesized by co-precipitation and…”
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Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment by LI, HONGSHUANG (ALICE), KANNAN, P.K.

“…Technology enables a firm to produce a granular record of every touchpoint consumers make in their online purchase journey before they convert at the firm's…”
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Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys by Nam, Hyoryung, Kannan, P.K.

“…Digital technologies and digital media are changing the environments in which firms interact with customers. However, the evolution of digital organizational…”
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Applying both biochar and phosphobacteria enhances Vigna mungo L. growth and yield in acid soils by increasing soil pH, moisture content, microbial growth and P availability by P., Kannan, M., Paramasivan, S., Marimuthu, C., Swaminathan, Bose, Jayakumar

“…[Display omitted] •Low-temperature pyrolyzed softwood biochar had diversified functional groups, higher surface area, pore surface and volume.•Biochar…”
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Attribution Strategies and Return on Keyword Investment in Paid Search Advertising by Li, Hongshuang (Alice), Kannan, P. K., Viswanathan, Siva, Pani, Abhishek

“…Firms use different attribution strategies such as last-click or first-click attribution to assign conversion credits to search keywords that appear in their…”
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The impact of Covid-19 on customer journeys: implications for interactive marketing by Kannan, P.K, Kulkarni, Gauri

“…PurposeThe Covid-19 pandemic and the related closures and lockdowns have changed how consumers shop for products and how they consume them. In this paper, the…”
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The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel Purchase by Gu, Xian, Kannan, P.K.

“…Firms use mobile applications to engage with customers, provide services, and encourage customer purchase. Conventional wisdom and previous research indicate…”
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Branded Apps and Their Impact on Firm Value: A Design Perspective by Boyd, D. Eric, Kannan, P. K., Slotegraaf, Rebecca J.

“…Although firms are increasingly launching branded mobile apps, an understanding of their influence on firm value remains elusive. Using stock market returns to…”
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Combination of 3D printing and injection molding: Overmolding and overprinting by Boros, R., Kannan Rajamani, P., Kovacs, J. G.

“…Nowadays, two of the most important polymer processing technologies are injection molding and 3D printing. Injection molding is ideal for mass production,…”
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Selling the Premium in Freemium by Gu, Xian, Kannan, P.K., Ma, Liye

“…The success of a freemium model depends on the number of customers who purchase the premium version in the presence of the free version. The authors…”
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Device Switching in Online Purchasing: Examining the Strategic Contingencies by de Haan, Evert, Kannan, P.K., Verhoef, Peter C., Wiesel, Thorsten

“…The increased penetration of mobile devices has a significant impact on customers' online shopping behavior, with customers frequently switching between mobile…”
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Retraction Note to: Investigation of rotated local Gabor features in face recognition using fusion techniques by Daisy, M. MaryHelta, Kannan, P.

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Pyrene based chalcone materials as solid state luminogens with aggregation-induced enhanced emission properties by Karuppusamy, A., Vandana, T., Kannan, P.

“…[Display omitted] •Chalcone materials have been designed based on donor of pyrene linked to acceptor of heterocyclics via an ethylene bridge.•The derivatives…”
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Optimal Design of Free Samples for Digital Products and Services by Li, Hongshuang (Alice), Jain, Sanjay, Kannan, P.K.

“…Marketers of digital content such as books, news, video, music, and mobile games often provide free samples of the content for consumers to try out before…”
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Determination of nanomolar uric and ascorbic acids using enlarged gold nanoparticles modified electrode by Kannan, P., John, S. Abraham

“…Individual and simultaneous determination of 50 nM uric acid (UA) and ascorbic acid (AA) using enlarged, citrate-stabilized gold nanoparticles (AuNPs)…”
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