Search Results - "Overton, Holly"

Motivations for supporting corporate social advocacy: applying the SIMCA model by Xiao, Anli, Overton, Holly K.

“…PurposeThis study examines why publics support corporate social advocacy (CSA) by looking at their support as a form of collective action that is motivated by…”
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Examining the impact of message frames on information seeking and processing: A new integrated theoretical model by Overton, Holly K.

“…PurposeThe purpose of this paper is to apply the situational theory of publics and framing theory in the context of environmental corporate social…”
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Examining cultural impacts on consumers’ environmental CSR outcomes by Bhalla, Nandini, Overton, Holly K

“…Purpose The purpose of this paper is to examine the impact of cultural factors on environmental CSR attitudes and purchase intentions among publics in a…”
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Identifying Frames of the COVID-19 Infodemic: Thematic Analysis of Misinformation Stories Across Media by Mohammadi, Ehsan, Tahamtan, Iman, Mansourian, Yazdan, Overton, Holly

“…The word "infodemic" refers to the deluge of false information about an event, and it is a global challenge for today's society. The sheer volume of…”
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Electronic Cigarette Companies’ Twitter Messages: Public Interest (Mis)communication by Kim, Joon Kyoung, Pardun, Carol J., Overton, Holly

“…Despite increased controversies over the health effects of electronic cigarettes (e-cigarettes), little is known about how the public interest issue has been…”
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When Organizational Advocacy and Public Advocacy Intersect in CSR: Examining Stage of Partnership and Activism in CSR Partnerships by Choi, Minhee, Overton, Holly, McKeever, Robert

“…CSR partnerships have evolved and taken various forms as companies and nonprofit organizations work toward creating societal change for the public good. This…”
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Examining native CSR advertising as a post-crisis response strategy by Wu, Linwan, Overton, Holly

“…Although companies have started to adopt native CSR advertising for crisis communication, no existing research has examined this new phenomenon. To fill the…”
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Conscience-driven corporate social advocacy: analyzing moral conviction and perceived motives as predictors of organization-public relationships by Overton, Holly, Xiao, Anli

“…PurposeThis study examines how congruent moral conviction between an individual and a company impacts organization-public relationships (OPR). Using arguments…”
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Examining the impact of information processing on CSR communication response by Overton, Holly, Yang, Fan

“…This study tests arguments from the situational theory in the context of CSR communication with information processing as an antecedent. Differential message…”
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Examining consumer attitudes toward CSR and CSA messages by Overton, Holly, Kim, Joon Kyoung, Zhang, Nanlan, Huang, Shudan

“…•This study compares CSR and CSA message effects and identifies key differences in how both message types function.•While theoretical definitions outline…”
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What If Unmotivated Is More Dangerous? The Motivation-Contingent Effectiveness of Misinformation Correction on Social Media by Yang, Fan, Overton, Holly

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Holistic understanding of individuals’ prosocial behaviors: A configurational approach by Choi, Minhee, McKeever, Brooke W., Overton, Holly

“…This study examined individuals’ prosocial behaviors by integrating two theories (STOPS: situational theory of problem solving and AAM: anger activism model)…”
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Nike, Colin Kaepernick, and the politicization of sports: Examining perceived organizational motives and public responses by Kim, Joon Kyoung, Overton, Holly, Bhalla, Nandini, Li, Jo-Yun

“…•The public has inferred various motives behind Nike’s CSA efforts, resulting in polarized word-of-mouth intentions about Nike’s stance on a socio-political…”
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Do information disputes work: the effect of perceived risk, news disputes and credibility on consumer attitudes and trust toward biotechnology companies by Overton, Holly K., Yang, Fan

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Does sample source matter for theory? Testing model invariance with the influence of presumed influence model across Amazon Mechanical Turk and Qualtrics Panels by Waddell, T. Franklin, Overton, Holly, Robert McKeever

“…Online data collection services are increasingly common for testing mass communication theory. However, how consistent are the theoretical tenets of theory…”
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Perceptions of Athlete Activism and Contentious Issues: Parasocial Relationships, Involvement, and Athlete-Cause Fit as Motivation for Cause Support by Harrison, Virginia S., Overton, Holly, Vafeiadis, Michail

“…This study investigates the emerging context of athlete activism, social identity, and prosocial outcomes. While public relations have long held the belief in…”
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Testing the viability of emotions and issue involvement as predictors of CSA response behaviors by Overton, Holly, Choi, Minhee, Weatherred, Jane Long, Zhang, Nanlan

“…Corporate social advocacy (CSA) has become more prominent as companies continue taking stands on politically charged social issues. This study examines…”
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Examining the impact of message frames on information seeking and processing by Overton, Holly K

“…Purpose The purpose of this paper is to apply the situational theory of publics and framing theory in the context of environmental corporate social…”
Get full text

Examining the determinants of consumer support for corporate social advocacy by Kim, Joon Kyoung, Overton, Holly, Alharbi, Khalid, Carter, Jackson, Bhalla, Nandini

“…PurposeUsing the theory of planned behavior (TPB) as a theoretical framework, this study investigates individual level psychological determinants of…”
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Examining the rage donation trend: Applying the anger activism model to explore communication and donation behaviors by Austin, Lucinda, Overton, Holly, McKeever, Brooke W., Bortree, Denise

“…•National survey findings reveal partial support for the Anger Activism Model.•Efficacy predicted action taking better than anger in most cases.•Anger was a…”
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