Search Results - "Ouschan, Robyn"

Customer empowerment and relationship outcomes in healthcare consultations by Ouschan, Robyn, Sweeney, Jillian, Johnson, Lester

“…Purpose - Several trends such as improved access to health care information via the internet, the growth of self-help groups and expenditure on alternative…”
Get full text

Through the eyes of non-vegans: using photovoice to explore the stigmatisation of vegans by Napoli, Julie, Ouschan, Robyn

“…Purpose This study aims to examine how veganism is “seen” by young adult non-vegan consumers and how prevailing attitudes reinforce or challenge stigmas around…”
Get full text

Vegan stories: revealing archetypes and their moral foundations by Napoli, Julie, Ouschan, Robyn

“…Purpose This study aims to identify the archetypes, moral foundations and plots associated with veganism through the stories told by vegan bloggers and the…”
Get full text

Rethinking customer engagement design: Using customer-mobilized engagement (CME) to grow business networks by Davey, Janet, O'Brien, Ingrid, Ouschan, Robyn, Parkinson, Joy

“…The purpose of this paper is to propose a conceptual framework of customer-mobilized engagement (CME) pathways where customers actively identify, engage, and…”
Get full text

The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication by Napoli, Julie, Nicholls, Montana, Ouschan, Robyn

“…In recent years, women's sport has experienced sustained growth, resulting in a positive shift in media coverage and increased attention from corporate…”
Get full text

When Confrontational Images May Be Counter Productive: Reinforcing the Case for Pre-testing Communications in Sensitive Areas by Donovan, Robert J., Jalleh, Geoffrey, Fielder, Lynda, Ouschan, Robyn

“…Issue addressed: White Ribbon Day is an international campaign that encourages men to speak out about and demonstrate their opposition to violence against…”
Get full text

Investigating status demotion in hierarchical loyalty programs by Ramaseshan, B., Ouschan, Robyn

“…Purpose The purpose of this paper is to extend research on customer loyalty status and customer demotion by investigating if the effect of demotion on customer…”
Get full text

Drivers and relationship benefits of customer willingness to engage in CSR initiatives by O'Brien, Ingrid M, Ouschan, Robyn, Jarvis, Wade, Soutar, Geoffrey Norman

“…PurposeThe purpose of this paper is to assess the impact of CSR initiative preference, customer helping orientation and customer participation on willingness…”
Get full text

Customer engagement in CSR: a utility theory model with moderating variables by Jarvis, Wade, Ouschan, Robyn, Burton, Henry J, Soutar, Geoffrey, O’Brien, Ingrid M

“…Purpose Both customer engagement (CE) and corporate social responsibility (CSR) have been linked to customer loyalty. Past studies use service dominant logic…”
Get full text

Exposure of children and adolescents to alcohol advertising on Australian metropolitan free-to-air television by Fielder, Lynda, Donovan, Robert J., Ouschan, Robyn

“…ABSTRACT Aim  This study investigated the exposure of underage youth to alcohol television advertising on metropolitan free‐to‐air television in the five…”
Get full text

Customer perceived value in a cellar door visit: the impact on behavioural intentions by Gill, Donna, Byslma, Brett, Ouschan, Robyn

“…Purpose - The purpose of this paper is to investigate the impact of customer perceived value on behavioural intentions in a cellar door context, and to examine…”
Get full text

Self-regulation of motor vehicle advertising: Is it working in Australia? by Donovan, Robert J., Fielder, Lynda J., Ouschan, Robyn, Ewing, Michael

“…▶ This research uses consumers’ perceptions to assess advertising code breaches. ▶ The results show that content analysis can yield inconsistent assessments of…”
Get full text

Do motor vehicle advertisements that promote vehicle performance attributes also promote undesirable driving behaviour? by Donovan, Robert John, Fielder, Lynda, Ouschan, Robyn

“…In response to concerns that motor vehicle advertising may have a negative influence on audiences' driving attitudes, many countries have adopted Codes of…”
Get full text

Regulation of Motor Vehicle Advertising: Toward a Framework for Compliance Research by Robert Donovan, Lynda Fielder, Michael Ewing, Robyn Ouschan

“…There is concern that certain content within some motor vehicle television advertising may negatively influence the driving attitudes and behaviours of…”
Get full text

Ethical issues in pro-social advertising: the Australian 2006 White Ribbon Day campaign by Donovan, Robert John, Jalleh, Geoffrey, Fielder, Lynda, Ouschan, Robyn

“…The Australian White Ribbon Day 2006 campaign was severely criticized by mental health professionals and those working in the family and domestic violence…”
Get full text

When Confrontational Images May Be Counter Productive: Reinforcing the Case for Pre-testing Communications in Sensitive Areas by Robert J Donovan, Geoffrey Jalleh, Lynda Fielder, Robyn Ouschan

“…Issue addressed: White Ribbon Day is an international campaign that encourages men to speak out about and demonstrate their opposition to violence against…”
Get full text

Dimensions of Patient Empowerment: Implications for Professional Services Marketing by Ouschan, Robyn, Sweeney, Jillian C., Johnson, Lester W.

“…The focus on preventive health care and self care coupled with the public's improved access to health care information has pushed patient empowerment to the…”
Get full text