Search Results - "Omar, Maktoba"

Developing and deploying marketing agility in an emerging economy: the case of Blue Skies by Osei, Collins, Amankwah-Amoah, Joseph, Khan, Zaheer, Omar, Maktoba, Gutu, Mavis

“…Purpose In almost every large business, there is a growing recognition of the importance of organisational agility in improving their marketing responsiveness…”
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The effect of colonial legacies on Africa’s inward FDI: the case of UK FDI in Ghana by Osei, Collins, Omar, Maktoba, Joosub, Tasneem Suliman

“…Purpose The purpose of this paper is to examine the role colonial ties play in attracting foreign direct investment (FDI) to Ghana, several years after the…”
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An evaluation of the effect of interconnectedness and the state of the relationships in a triad: a dynamic approach by Tjandra, Nathalia Christiani, Ensor, John, Omar, Maktoba, Thomson, John R

“…Purpose This study aims to investigate the applicability of Ritter’s (2000) framework of interconnectedness in a triadic relationship between a provider,…”
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The impact of institutional quality on Chinese foreign direct investment in Africa by Ross, Andrew G, Omar, Maktoba, Xu, Anqi, Pandey, Samikshya

“…The purpose of this paper is to analyse the impacts of the host country institutional environment on Chinese foreign direct investment in Africa. As one of the…”
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Facts or gut feelings: analysis of external pricing antecedents for SMEs in Germany by Achterberg, Lars Hendrik, Omar, Maktoba, Ambituuni, Ambisisis, Roll, Oliver

“…Purpose The purpose of this paper is to analyse the external antecedents of pricing information acquisition in an integrative manner. The study develops…”
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Independent financial adviser (IFA)-based brand equity pyramid by Tjandra, Nathalia C., Ensor, John, Omar, Maktoba, Thomson, John R.

“…This paper aims to evaluate the applicability of the existing brand equity pyramid models in the context of independent financial advisers (IFAs) in the UK…”
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New Technologies and the Impact on Personality Rights in Brazil by Soares, Marcelo Negri, Kauffman, Marcos Eduardo, Chao, Kuo-Ming, Saad, Maktoba Omar

“…As technology continues to evolve at an exponentially increasing pace, it transforms our lives and societies, thus shaping our perceptions of reality with high…”
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Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers by Omar, Maktoba, Bathgate, Ian, Nwankwo, Sonny

“…Purpose - The purpose of this paper is to examine the factors that influence customer satisfaction among Chinese online shoppers. It applies the normative…”
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Global brand market-entry strategy to manage corporate reputation by Omar, Maktoba, Williams, Robert L, Lingelbach, David

“…Purpose - This paper aims to present a case for the practical management of corporate reputation, in relation to two groups of concepts: communication,…”
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Foreign direct investment industry characteristics and spillovers by Chen, Taotao, McQuaid, Ronald W, Omar, Maktoba

“…Purpose – The purpose of this paper is to develop a double mechanism model to separate two foreign direct investment (FDI) intra-industry spillovers…”
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Branding strategy and consumer high-technology product by Hamann, Danilo, Williams, Robert L, Omar, Maktoba

“…Purpose - The paper aims to propose a model to investigate the relationships between price, use, quality, and culture regarding the adoption of high-technology…”
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Reducing risk in foreign market entry strategies: standardization versus modification by Omar, Maktoba, Porter, Marc

“…Purpose - The purpose of this paper is to investigate empirically the influence of six key contextual determinants upon the degree of standardization for firms…”
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The brand-wagon: emerging art markets and the Venice Biennale by Rodner, Victoria L, Omar, Maktoba, Thomson, Elaine

“…Purpose - The purpose of this paper is to investigate whether and how participating in a branded Biennale (Venice) may legitimate and promote selected artists…”
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Education for entrepreneurship and innovation: "Management capabilities for sustainable growth and success" by Lewrick, Michael, Maktoba Omar, Raeside, Robert, Sailer, Klaus

“…Entrepreneurship and innovation education has derived from established university curriculum and the context is set of concepts and tools used in the corporate…”
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Market Orientation and Innovators' Success: an Exploration of the Influence of Customer and Competitor Orientation by Lewrick, Michael, Omar, Maktoba, Williams, Jr, Robert L

“…The concepts of market orientation and innovation and their interrelationship with business success have been explored from a number of perspectives. However,…”
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Exploration of innovation capabilities of firms in Liaoning and Henan provinces by Lewrick, Michael, Chen, Tao, Raeside, Robert, Omar, Maktoba

“…Purpose - The purpose of this paper is to investigate the innovation capabilities of Chinese enterprises. It is important to understand these innovation…”
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Sourcing or selling: the Value Flame at the Base of the Pyramid by Williams, Robert L, Omar, Maktoba, Ensor, John

“…Purpose - Much has been written concerning the value and validity of the bottom of the pyramid (BOP) model, as a strategy for multi-national corporation (MNC)…”
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Transition to a market orientation in China: preliminary evidence by Bathgate, Ian, Omar, Maktoba, Nwankwo, Sonny, Zhang, Yinan

“…Purpose - The research objective was to assess the challenges of transition that firms face in adopting a market orientation in China, as the basis for…”
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Managing and maintaining corporate reputation and brand identity: Haier Group logo by Omar, Maktoba, Williams, Robert L

“…The riots against the World Trade Organization in Seattle and the protests in Washington present a real threat to the reputation of global firms. Those changes…”
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FDI, international business and regulation: The behaviour of UK multinational corporations by Smith-Hillman, A Vindelyn, Omar, Maktoba

“…Multinational corporations (MNCs) occupy a central role within the process of globalisation as evidenced through global foreign direct investment (FDI) inflows…”
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