Search Results - "Olivieri, Mirko"

Social media platforms use in startups’ international marketing strategies: a multiple case study by Olivieri, Mirko, Testa, Ginevra

“…PurposeThis paper aims to investigate how social media support startups in accessing international markets and interacting with foreign customers and…”
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The acceleration of digital communications in the durable goods industry. A study on white goods firms after COVID-19 by Hu, Lala, Olivieri, Mirko

“…Purpose The purpose of this paper is to investigate how business-to-business (B2B) companies operating in durable goods use digital communications after the…”
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The brand-building process of B2B high-tech startups in an omni-digital environment by Olivieri, Mirko, Hu, Lala

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Social media management in the traveller's customer journey: an analysis of the hospitality sector by Hu, Lala, Olivieri, Mirko

“…In hospitality, consumers rely on social media during the purchase decision process, e.g. to search for information, compare alternative destinations and share…”
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Dynamically adapting to the new normal: unpacking SMEs’ adoption of social media during COVID-19 outbreaks by Hu, Lala, Olivieri, Mirko, Rialti, Riccardo

“…Purpose This paper aims to investigate small and medium enterprises’ (SMEs) adoption of social media platforms and how they integrated them within their…”
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