Search Results - "OMAR Nor Asiah"
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Can Corporate Ethics Programs Reduce Unethical Behavior? Threat Appraisal or Coping Appraisal
Published in Journal of business ethics (01-02-2022)“…While a corporate ethics program is expected to reduce employees’ unethical behavior, understanding the effects of the ethics program elements on reducing the…”
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Does the relationship marketing orientation of an entrepreneur support agency improve performance? Evidence from small- and medium-size enterprises in Malaysia
Published in PloS one (16-06-2022)“…Entrepreneur support agencies are highly important in the development of small-and medium-size businesses of entrepreneurs. There are a number of studies on…”
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3
Talk to engage: The influence of smartphone voice assistants on consumers' brand engagement
Published in Journal of global scholars of marketing science (01-10-2024)“…This study aims to investigate how smartphone voice assistants (SVAs) impact brand engagement among Malaysian university students, who are leading in digital…”
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Measuring service quality in retail loyalty programmes (LPSQual): Implications for retailers' retention strategies
Published in International journal of retail & distribution management (01-01-2011)“…Purpose This research aims to empirically develop a reliable and valid scale for measuring the service quality of retail loyalty programmes (loyalty programme…”
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The Effect of Spending Distribution on Financial Well-Being among Young Working Women
Published in Journal of distribution science (30-11-2022)“…Purpose: This study determines the effect of spending distribution, namely experiential, impulsive, self-expressive, prosocial, and conspicuous spending, on…”
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6
Perceived retailer innovativeness and brand equity: mediation of consumer engagement
Published in The Service industries journal (26-04-2021)“…The relationship between customers and retailers is more complicated nowadays due to the sophisticated trends of the current service retail landscape and…”
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Exploring the influence of store attributes on customer experience and customer engagement
Published in International journal of retail & distribution management (22-11-2017)“…Purpose The global retail landscape has changed drastically. The rising role of Asia as one of the fastest growing international retail penetration and…”
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Small-scale households renewable energy usage intention: Theoretical development and empirical settings
Published in Renewable energy (01-08-2014)“…The slow growth of acceptance is a major barrier to small-scale renewable energy development. This study examines the determinants of acceptance of small-scale…”
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Has the pandemic altered luxury consumption and marketing? A sectoral and thematic analysis
Published in International journal of consumer studies (01-03-2024)“…This study analyzes the literature available on consumer luxury consumption and the marketing of luxury products during the COVID‐19 pandemic. The Scopus…”
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Impact of supply chain integration on halal food supply chain integrity and food quality performance
Published in Journal of Islamic marketing (23-05-2022)“…Purpose The current complex halal food supply chain (SC) has caused food scandals, which have illustrated the weakness of multiple food quality standards and…”
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Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: evidence from Malaysia
Published in Measuring business excellence (01-01-2013)“…Purpose - Retaining and cultivating customer loyalty has become increasingly important for loyalty programme providers and retailers due to the highly…”
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Systematic Literature Review on the Factors Affecting the Well-Being of Entrepreneurs in Malaysian SMEs
Published in SAGE open (01-06-2023)“…Well-being and mental health can impact life and job satisfaction. Additionally, well-being is also associated with productivity and is becoming a concern in…”
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13
Modeling Consumers' Usage Intention of Augmented Reality in Online Buying Context: Empirical Setting with Measurement Development
Published in Journal of global marketing (01-01-2023)“…The main objective of this study is to identify the factors that affect consumers' intention to use AR for their online buying context. This study integrated…”
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14
Marketing Decision Support System Based on Data Mining Technology
Published in Applied sciences (01-04-2023)“…With the continuous development of business intelligence technology, the application research of decision support systems (DSSs) is deepening. In China, the…”
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Factors Affecting Photo Voltaic Solar Energy Usage Intention in Rural Households in Bangladesh: A Structural Equation Modelling Approach
Published in Environmental and Climate Technologies (01-01-2022)“…This research examines the factors that affect Photo Voltaic (PV) solar technology’s usage intention in rural households in Bangladesh. The conceptual model…”
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Exploring the effect of Internet marketing orientation, Learning Orientation and Market Orientation on innovativeness and performance: SME (exporters) perspectives
Published in Journal of business economics and management (01-01-2013)“…This study explores the relationship between Internet Marketing Orientation, Market Orientation, Learning Orientation, Innovation Capabilities and Performance…”
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Does Psychological Contract Violation Moderate the Impact of Severity and Recovery Satisfaction on Boycott? An Analysis of Halal Violation
Published in Journal of food products marketing (03-04-2018)“…Halal violation is a critical issue in the Islamic market, but little is known on its impact on the Muslim consumer. Thus, this study investigates the effect…”
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Halal violation episode: does severity and trust recovery impact negative consumption behavior?
Published in Journal of Islamic marketing (01-01-2017)“…Purpose Managing trust recovery in case of violation of halal products should be seen in light of the severity of violation as perceived by the consumer. This…”
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Compulsive buying and credit card misuse among credit card holders: The roles of self-esteem, materialism, impulsive buying and budget constraint
Published in Intangible capital (01-01-2014)“…Purpose: This study aims to examine the factors that influence credit card misuse among working adults in Klang Valley, Malaysia. The relationship among…”
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Relationship between entrepreneur’s traits and cloud computing adoption among malay-owned SMEs in Malaysia
Published in Cuadernos de gestión (01-01-2018)“…Purpose of the research: This research aims to empirically examine the relationship between entrepreneurs’ personality traits and cloud computing adoption…”
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