Search Results - "O'Brien, Ingrid M"

Drivers and relationship benefits of customer willingness to engage in CSR initiatives by O'Brien, Ingrid M, Ouschan, Robyn, Jarvis, Wade, Soutar, Geoffrey Norman

“…PurposeThe purpose of this paper is to assess the impact of CSR initiative preference, customer helping orientation and customer participation on willingness…”
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Integrating social issues and customer engagement to drive loyalty in a service organisation by O'Brien, Ingrid M, Jarvis, Wade, Soutar, Geoffrey N

“…Purpose – The paper aims to measure and identify customer preference for social issues and understand the importance of customer engagement when service…”
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Customer engagement in CSR: a utility theory model with moderating variables by Jarvis, Wade, Ouschan, Robyn, Burton, Henry J, Soutar, Geoffrey, O’Brien, Ingrid M

“…Purpose Both customer engagement (CE) and corporate social responsibility (CSR) have been linked to customer loyalty. Past studies use service dominant logic…”
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