Search Results - "Nwoba, Arinze Christian"
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1
International servitization of SMEs in emerging markets: antecedents and boundary conditions
Published in International marketing review (04-12-2023)“…PurposeProduct-service innovation (i.e. servitization) is providing opportunities to small and medium-sized enterprises (SMEs) to offer services that are…”
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2
Corporate sustainability strategies in institutional adversity: Antecedent, outcome, and contingency effects
Published in Business strategy and the environment (01-02-2021)“…This study examines (i) how top‐level managerial institutional ties drive corporate sustainability strategies of emerging market firms operating under…”
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3
Operational effectiveness in post-pandemic times: Examining the roles of digital technologies, talent management and employee engagement in manufacturing SMEs
Published in Production planning & control (02-10-2024)“…This study investigates to what extent the use of digital technologies affects operational effectiveness of emerging market manufacturing small and…”
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4
Obesity, family units and social marketing intervention: evidence from Nigeria
Published in European journal of marketing (30-11-2022)“…Purpose Building on the social marketing theory, this study aims to examine the relationship between family units and obesity in Nigeria; and the social…”
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5
Marketing bank services to financially vulnerable customers: evidence from an emerging economy
Published in International journal of bank marketing (08-06-2021)“…PurposeThis study aims to explore how banks in Nigeria are marketing financial services to financially vulnerable customers.Design/methodology/approachA…”
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6
Green innovation in emerging economies: The role of managerial ties and market learning
Published in Business strategy and the environment (01-09-2023)“…Abstract This study adopts the social capital and organizational learning perspectives to examine (i) how managerial business and political ties drive green…”
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7
Corporate social responsibility for women's empowerment: a study on Nigerian banks
Published in International journal of bank marketing (05-07-2021)“…PurposeDrawing on stakeholder theory, the purpose of this paper examines how Nigerian banks employ their corporate social responsibility (CSR) initiatives to…”
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8
Emerging-market consumers’ interactions with banking chatbots
Published in Telematics and informatics (01-12-2021)“…[Display omitted] •Qualitative insight into how emerging-market consumers engage with banks’ chatbots.•Participants acknowledge the performance expectancy of a…”
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Regional expansion of emerging market SMEs: the roles of domestic market environmental uncertainty and international alliance partner diversity
Published in Asia Pacific journal of management (01-06-2023)“…This study develops and tests a framework of the effect of domestic market environmental uncertainty on international alliance partner diversity (IAPD) and the…”
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10
MNCs’ Corporate Social Innovation in Emerging Markets: Antecedents, Outcomes, and Boundary Conditions
Published in Management international review (01-06-2024)“…This study examines (i) the relationship between first social mover multinational corporations (MNCs) and corporate social innovation (CSI); (ii) the impact of…”
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Does entrepreneurial autonomy always drive emerging market SMEs internationalization? An effectual logic perspective
Published in Journal of international management (01-06-2024)“…Building on effectuation theory, this paper investigates the role of entrepreneurial autonomy in driving emerging market SMEs' internationalization. Based on…”
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Journal Article -
12
Corporate sustainability strategies in institutional adversity : an examination of their institutional drivers, boundary conditions and market performance consequences
Published 01-01-2019“…Today, scholars and top-level business managers agree that corporate sustainability strategies have become a strategic lens through which firms might view…”
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Dissertation