Search Results - "Nwankwo, Sonny"

'Faking brands': Consumer responses to counterfeiting by Hamelin, Nicolas, Nwankwo, Sonny, El Hadouchi, Rachad

“…ABSTRACT Whilst counterfeiting is regarded as one of the ‘oldest crimes in history’, contextualised treatments of Middle East and North Africa (MENA region)…”
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Consumer values, motivation and purchase intention for luxury goods by Nwankwo, Sonny, Hamelin, Nicolas, Khaled, Meryem

“…There is considerable ambivalence in how different societies and cultures relate to the consumption of luxury goods. Thinly focused in the literature are…”
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God in the marketplace: Pentecostalism and marketing ritualization among Black Africans in the UK by Ojo, Sanya, Nwankwo, Sonny

“…Purpose This paper aims to examine market-mediated transformative capacities of Black African Pentecostalism. It does this by exploring the interface between…”
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Social marketing and the corruption conundrum in morocco: An exploratory analysis by Hamelin, Nicolas, Nwankwo, Sonny, Gbadamosi, Ayantunji

“…•The lack of creativity of the corruption awareness campaign in Morocco resulted in low interest, recall, and mental processing from the audience.•Findings…”
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Renascent Africa: Rescoping the landscape of international business by Nwankwo, Sonny

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Faith and entrepreneurship among the British African‐Caribbean: Intersections between religious and entrepreneurial values by Nwankwo, Sonny, Gbadamosi, Ayantunji

“…Purpose - This paper aims to explore how African-Caribbean Pentecostals use the platform of their faith to reconstruct their entrepreneurial values and…”
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Market orientation, learning orientation and business performance: The mediating role of innovation by Mahmoud, Mahmoud Abdulai, Blankson, Charles, Owusu-Frimpong, Nana, Nwankwo, Sonny, Trang, Tran P.

“…Purpose - The purpose of this paper is to examine the relationship between market orientation, learning orientation and innovation; and second, assesses the…”
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Positioning strategies of foreign and indigenous firms in an African cultural milieu by Blankson, Charles, Iyer, Pramod, Owusu-Frimpong, Nana, Nwankwo, Sonny, Hinson, Robert

“…Despite the pivotal role of positioning in marketing strategy formulation, few studies explicitly examine positioning strategies employed by foreign and…”
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Entrepreneurship among British Africans: moving forward by looking backward by Nwankwo, Sonny

“…Purpose - This paper aims to explore how the complex interrelationship between historical factors and socio-economic contexts contributed in shaping the…”
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Ethnic entrepreneurship: the myths of informal and illegal enterprises in the UK by Ojo, Sanya, Nwankwo, Sonny, Gbadamosi, Ayantunji

“…This study, based on lived experiences of a sample of Nigerian entrepreneurs in the UK, provides an insight into why ethnic minority entrepreneurs work and…”
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Entrepreneurship marketing: principles and practice of SME marketing / edited by Sonny Nwankwo & Ayantunji Gbadamosi by Nwankwo, Sonny, Gbadamosi, Ayantunji

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Characterisation of Black African entrepreneurship in the UK: a pilot study by Nwankwo, Sonny

“…Purpose - The purpose of this paper is to provide a general characterisation of entrepreneurial orientations of Black Africans in the UK.Design methodology…”
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Imagining Africa in the global economy by Nwankwo, Sonny

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A confirmatory factor analysis of consumer styles inventory: Evidence from Greece by Tarnanidis, Theodore, Owusu-Frimpong, Nana, Nwankwo, Sonny, Omar, Maktoba

“…This paper tests the veracity of consumer decision-making styles inventory by exploring its factor structure. The overarching aim is to evaluate the…”
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Foreign direct investment: Technology gap effects on international business capabilities of sub-Saharan Africa by Elmawazini, Khaled, Nwankwo, Sonny

“…This article investigates the impact of foreign direct investment (FDI) on the technology gap between countries in sub‐Saharan Africa (SSA) and the…”
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Health gap between developed and developing countries: Does globalization matter? by Elmawazini, Khaled, Manga, Pranlal, Nwankwo, Sonny, AlNaser, Bader

“…Whilst there is a rich body of literature linking globalization with economic disparities between rich and poor nations, there is very little situated…”
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Faith and entrepreneurship among the British African-Caribbean by Nwankwo, Sonny, Gbadamosi, Ayantunji

“…Purpose - This paper aims to explore how African-Caribbean Pentecostals use the platform of their faith to reconstruct their entrepreneurial values and…”
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African Diaspora Entrepreneurs: Navigating Entrepreneurial Spaces in ‘Home’ and ‘Host’ Countries by Ojo, Sanya, Nwankwo, Sonny, Gbadamosi, Ayantunji

“…African entrepreneurs in the diaspora are increasingly leveraging the duality of transnational space to expand economic opportunities in their countries of…”
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Religion, spirituality and entrepreneurship: The church as entrepreneurial space among British Africans by Nwankwo, Sonny, Gbadamosi, Ayantunji, Ojo, Sanya

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The effect of service quality and satisfaction on destination attractiveness of sub-Saharan African countries: the case of Ghana by Owusu-Frimpong, Nana, Nwankwo, Sonny, Blankson, Charles, Tarnanidis, Theodore

“…This paper examines the functional forms of service quality (SQ) and satisfaction in relation to destination attractiveness. It focuses on the varying…”
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