Search Results - "Noseworthy, J"

Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design by Sundar, Aparna, Noseworthy, Theodore J.

“…Across three studies, this research examines how marketers can capitalize on their brand's standing in the marketplace through strategic logo placement on…”
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Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation by SUNDAR, APARNA, NOSEWORTHY, THEODORE J.

“…Across four studies, the authors demonstrate that consumers intuitively link disconfirmation, specifically sensory disconfirmation (when touch disconfirms…”
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Disability as an outcome in MS clinical trials by EBERS, G. C, HEIGENHAUSER, L, DAUMER, M, LEDERER, C, NOSEWORTHY, J. H

“…Inferences about long-term effects of therapies in multiple sclerosis (MS) have been based on surrogate markers studied in short-term trials. Preventing…”
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A randomized controlled crossover trial of aspirin for fatigue in multiple sclerosis by WINGERCHUK, D. M, BENARROCH, E. E, O'BRIEN, P. C, KEEGAN, B. M, LUCCHINETTI, C. F, NOSEWORTHY, J. H, WEINSHENKER, B. G, RODRIGUEZ, M

“…Pharmacotherapeutic options for multiple sclerosis (MS)-related fatigue are limited. Thirty patients were randomly assigned to aspirin (ASA) 1,300 mg/day or…”
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Compensating for Innovation: Extreme Product Incongruity Encourages Consumers to Affirm Unrelated Consumption Schemas by Taylor, Nükhet, Noseworthy, Theodore J.

“…New products are often extremely incongruent with expectations. The inability to make sense of these products elevates anxiety and leads to negative…”
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Isolated Environmental Cues and Product Efficacy Penalties: The Color Green and Eco-labels by Pancer, Ethan, McShane, Lindsay, Noseworthy, Theodore J.

“…The current work examines how cues traditionally used to signal environmental friendliness, specifically the color green and eco-labels, and influence product…”
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A randomized trial of plasma exchange in acute central nervous system inflammatory demyelinating disease by Weinshenker, Brian G., O'Brien, Peter C., Petterson, Tanya M., Noseworthy, John H., Lucchinetti, Claudia F., Dodick, David W., Pineda, Alvaro A., Stevens, Lorna N., Rodriguez, Moses

“…There are no established treatments for patients with acute, severe neurological deficits caused by multiple sclerosis or other inflammatory demyelinating…”
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Change in MS-related disability in a population-based cohort. A 10-year follow-up study by PITTOCK, S. J, MAYR, W. T, MCCLELLAND, R. L, JORGENSEN, N. W, WEIGAND, S. D, NOSEWORTHY, J. H, WEINSHENKER, B. G, RODRIGUEZ, M

“…S: To study the change in disability over 10 years in individual patients constituting the 1991 Olmsted County, MN, multiple sclerosis (MS) prevalence cohort…”
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Disability profile of MS did not change over 10 years in a population-based prevalence cohort by PITTOCK, S. J, MAYR, W. T, MCCLELLAND, R. L, JORGENSEN, N. W, WEIGAND, S. D, NOSEWORTHY, J. H, RODRIGUEZ, M

“…To assess whether the level of multiple sclerosis (MS) -related disability in the Olmsted County population has changed over a decade, and to evaluate how the…”
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Supersize My Chances: Promotional Lotteries Impact Product Size Choices by Taylor, Nükhet, Noseworthy, Theodore J., Pancer, Ethan, Mukhopadhyay, Anirban, Raghubir, Priya

“…Promotional lotteries offer consumers a chance to win one of many prizes along with their purchase. Critically, as is often the case, these campaigns not only…”
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A randomized trial of intravenous immunoglobulin in inflammatory demyelinating optic neuritis by NOSEWORTHY, J. H, O'BRIEN, P. C, WEINSHENKER, B. G, DODICK, D. W, WINGERCHUK, D. M, RODRIGUEZ, M, PETTERSON, T. M, WEIS, J, STEVENS, L, PETERSON, W. K, SNEVE, D, CROSS, S. A, LEAVITT, J. A, AUGER, R. G

“…To determine whether IV immunoglobulin (IVIg) reverses chronic visual impairment in MS patients with optic neuritis (ON). In this double-blind,…”
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Boosting engagement with healthy food on social media by Pancer, Ethan, Philp, Matthew, Noseworthy, Theodore J.

“…Purpose Recent research has demonstrated that people are more likely to engage with fatty food content online. One way health advocates might facilitate…”
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Robots in the kitchen: The automation of food preparation in restaurants and the compounding effects of perceived love and disgust on consumer evaluations by Pancer, Ethan, Noseworthy, Theodore J., McShane, Lindsay, Taylor, Nükhet, Philp, Matthew

“…Restaurants are swiftly embracing automation to prepare food, experimenting with innovations from robotic arms for frying foods to pizza-making robots. While…”
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Looks Interesting, but What Does It Do? Evaluation of Incongruent Product Form Depends on Positioning by NOSEWORTHY, THEODORE J., TRUDEL, REMI

“…Marketers struggle with how best to position innovative products that are incongruent with consumer expectations. Compounding the issue, many incongruent…”
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Extraction of visual information to predict crowdfunding success by Blanchard, Simon J., Noseworthy, Theodore J., Pancer, Ethan, Poole, Maxwell

“…Researchers have increasingly turned to crowdfunding platforms to gain insights into entrepreneurial activity and dynamics. While previous studies have…”
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Money Isn’t Everything, but It Helps If It Doesn’t Look Used: How the Physical Appearance of Money Influences Spending by Di Muro, Fabrizio, Noseworthy, Theodore J.

“…Despite evidence that currency denomination can influence spending, researchers have yet to examine whether the physical appearance of money can do the same…”
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Why Consumers Don't See the Benefits of Genetically Modified Foods, and What Marketers Can Do About It by Hingston, Sean T., Noseworthy, Theodore J.

“…Evidence from four studies suggests that the moral opposition toward genetically modified (GM) foods impedes the perception of their benefits, and critically,…”
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The Role of Arousal in Congruity-Based Product Evaluation by Noseworthy, Theodore J., Di Muro, Fabrizio, Murray, Kyle B.

“…New products are often incongruent with consumer expectations. Researchers have shown that consumers prefer moderately incongruent products, while being…”
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COVID-19 and the decline of active social media engagement by Poole, Maxwell, Pancer, Ethan, Philp, Matthew, Noseworthy, Theodore J.

“…Purpose The COVID-19 pandemic triggered an increase in online traffic, with many assuming that this technology would facilitate coping through active social…”
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Providing interoperable real-time data communication with TENA by Noseworthy, J. R.

“…The U.S. DoD testing and training ranges present enormous interoperability challenges for communicating their real-time data. To address these challenges, the…”
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