Search Results - "Nghia, Ho Trong"
-
1
Understanding customer experience over time and customer citizenship behavior in retail environment: The mediating role of customer brand relationship strength
Published in Cogent business & management (31-12-2024)“…AbstractIn the retail industry, customer experience over time is the overall customer perception after making transactions with retailers. This concept has…”
Get full text
Journal Article -
2
Shopping value, trust, and online shopping well-being: a duality approach
Published in Marketing intelligence & planning (03-08-2020)“…PurposeBased on a duality approach, this study examines the path from utilitarian value via cognitive trust versus hedonic value via affective trust in online…”
Get full text
Journal Article -
3
A dual process on shopping well-being across shopping contexts: the role of shopping values and impulse buying
Published in Asia Pacific journal of marketing and logistics (14-02-2022)“…PurposeAdopting the duality approach, this study aims to examine cognitive and affective associations between shopping values, impulse buying tendencies and…”
Get full text
Journal Article -
4
The relationship between satisfaction, trust and repurchase intention: examining the moderating role of word of mouth
Published in Ho Chi Minh City Open University Journal of Science - Economics and Business Administration (14-04-2020)“…Underlying by Cognitive Dissonance Theory, this study aims to examine the moderating effect of word of mouth (WOM) on the relationship between consumers’…”
Get full text
Journal Article