Search Results - "Netzer, Oded"

When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications by Netzer, Oded, Lemaire, Alain, Herzenstein, Michal

“…The authors present empirical evidence that borrowers, consciously or not, leave traces of their intentions, circumstances, and personality traits in the text…”
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The Power of Brand Selfies by Hartmann, Jochen, Heitmann, Mark, Schamp, Christina, Netzer, Oded

“…Smartphones have made it nearly effortless to share images of branded experiences. This research classifies social media brand imagery and studies user…”
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The Polarity of Online Reviews: Prevalence, Drivers and Implications by Schoenmueller, Verena, Netzer, Oded, Stahl, Florian

“…In this research, the authors investigate the prevalence, robustness, and possible reasons underlying the polarity of online review distributions, with the…”
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Uniting the Tribes: Using Text for Marketing Insight by Berger, Jonah, Humphreys, Ashlee, Ludwig, Stephan, Moe, Wendy W., Netzer, Oded, Schweidel, David A.

“…Words are part of almost every marketplace interaction. Online reviews, customer service calls, press releases, marketing communications, and other…”
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Capturing Marketing Information to Fuel Growth by Du, Rex Yuxing, Netzer, Oded, Schweidel, David A., Mitra, Debanjan

“…Marketing is the functional area primarily responsible for driving the organic growth of a firm. In the age of digital marketing and big data, marketers are…”
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The Language of (Non)Replicable Social Science by Herzenstein, Michal, Rosario, Sanjana, Oblander, Shin, Netzer, Oded

“…Using publicly available data from 299 preregistered replications from the social sciences, we found that the language used to describe a study can predict its…”
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Detecting Routines: Applications to Ridesharing Customer Relationship Management by Dew, Ryan, Ascarza, Eva, Netzer, Oded, Sicherman, Nachum

“…Routines shape many aspects of day-to-day consumption. While prior research has established the importance of habits in consumer behavior, little work has been…”
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A Hidden Markov Model of Customer Relationship Dynamics by Netzer, Oded, Lattin, James M, Srinivasan, V

“…This research models the dynamics of customer relationships using typical transaction data. Our proposed model permits not only capturing the dynamics of…”
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Alternative Models for Capturing the Compromise Effect by Kivetz, Ran, Netzer, Oded, Srinivasan, V.

“…The compromise effect denotes the finding that brands gain share when they become the intermediate rather than extreme option in a choice set. Despite the…”
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State-Dependence Effects in Surveys by de Jong, Martijn G., Lehmann, Donald R., Netzer, Oded

“…In recent years academic research has focused on understanding and modeling the survey response process. This paper examines an understudied systematic…”
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Beyond conjoint analysis: Advances in preference measurement by Netzer, Oded, Toubia, Olivier, Bradlow, Eric T., Dahan, Ely, Evgeniou, Theodoros, Feinberg, Fred M., Feit, Eleanor M., Hui, Sam K., Johnson, Joseph, Liechty, John C., Orlin, James B., Rao, Vithala R.

“…We identify gaps and propose several directions for future research in preference measurement. We structure our argument around a framework that views…”
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Idea Generation, Creativity, and Prototypicality by Toubia, Olivier, Netzer, Oded

“…We explore the use of big data tools to shed new light on the idea generation process, automatically “read” ideas to identify promising ones, and help people…”
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Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects by Kivetz, Ran, Netzer, Oded, Srinivasan, V.

“…Building on the work of Dhar, Menon, and Maach (2004), this commentary describes how the compromise effect models developed in the work of Kivetz, Netzer, and…”
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Using Social Network Activity Data to Identify and Target Job Seekers by Ebbes, Peter, Netzer, Oded

“…An important challenge for many firms is to identify the life transitions of its customers, such as job searching, expecting a child, or purchasing a home…”
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MTurk Character Misrepresentation: Assessment and Solutions by WESSLING, KATHRYN SHARPE, HUBER, JOEL, NETZER, ODED

“…This tutorial provides evidence that character misrepresentation in survey screeners by Amazon Mechanical Turk Workers (“Turkers”) can substantially and…”
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Automating the B2B Salesperson Pricing Decisions: A Human-Machine Hybrid Approach by Karlinsky-Shichor, Yael, Netzer, Oded

“…A human-machine hybrid automation approach is demonstrated to improve B2B sales performance through a pricing field experiment and econometric analyses. We…”
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In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions by Ascarza, Eva, Neslin, Scott A., Netzer, Oded, Anderson, Zachery, Fader, Peter S., Gupta, Sunil, Hardie, Bruce G. S., Lemmens, Aurélie, Libai, Barak, Neal, David, Provost, Foster, Schrift, Rom

“…In today’s turbulent business environment, customer retention presents a significant challenge for many service companies. Academics have generated a large…”
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Frontiers: Polarized America: From Political Polarization to Preference Polarization by Schoenmueller, Verena, Netzer, Oded, Stahl, Florian

“…This paper investigates whether the polarization of political ideology extends to consumers’ preferences, intentions, and purchases. In light of the widely…”
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The customer journey as a source of information by Padilla, Nicolas, Ascarza, Eva, Netzer, Oded

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Beyond the Target Customer: Social Effects of Customer Relationship Management Campaigns by ASCARZA, EVA, EBBES, PETER, NETZER, ODED, DANIELSON, MATTHEW

“…Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate…”
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