Search Results - "Nawaz, Fouzia"

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    Role of Artificial Neural Networks Techniques in Development of Market Intelligence: A Study of Sentiment Analysis of eWOM of a Women’s Clothing Company by Nawaz, Zubair, Zhao, Chenhui, Nawaz, Fouzia, Safeer, Asif Ali, Irshad, Waseem

    “…Web 2.0 technology enables customers to share electronic word of mouth (eWOM) about their experiences. eWOM offers great market insights to the organization,…”
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    Journal Article
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