Search Results - "Navarro, Leonardo Luiz Lima"

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  1. 1

    Comparing and contrasting customer success management and relationship marketing by Madruga, Roberto P., Hilton, Bryson, Hochstein, Bryan, Navarro, Leonardo Luiz Lima, Silva, Édison Renato, Haddad, Assed N.

    Published in Cogent business & management (30-05-2024)
    “…Customer Success Management (CSM) is an emerging B2B strategy designed to prioritize and maximize customers’ value-in-use. Scholars have questioned whether CSM…”
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    Journal Article
  2. 2

    Serious games in business process management: a systematic literature review by Machado Leitão, Thiago, Lima Navarro, Leonardo Luiz, Flórido Cameira, Renato, Silva, Edison Renato

    Published in Business process management journal (17-05-2021)
    “…PurposeThis study conducts a systematic literature review (SLR) on serious games in the BPM domain, in order to answer: RQ1 – what are BPM games' learning…”
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    Journal Article
  3. 3

    PLANEJAMENTO E COORDENAÇÃO DE OPERAÇÕES EM HOSPITAIS DE ATENDIMENTO ELETIVO: UMA REVISÃO DA LITERATURA SOBRE GESTÃO DE LISTA DE ESPERA by Maria Clara Lippi, Raquel Gonçalves Coimbra Flexa, Guido Vaz Silva, Leonardo Luiz Lima Navarro

    Published in Revista Gestão & saúde (Brasília) (01-01-2018)
    “…Este artigo realizou uma revisão da literatura sobre artefatos de gestão pertinentes ao planejamento e coordenação de operações para serviços hospitalares…”
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    Journal Article