Search Results - "Nash, Mel"

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  1. 1
    Know Thy Customer

    Know Thy Customer by Kim S. Nash, Mel Duvall

    Published in Baseline (01-12-2005)
    “…Buy they do. Last year, [Karen Hosey] says, World Changers sold 287,460 books, CDs and other items through multiple outlets - online, through its toll-free…”
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  2. 2
    How Barbie Lost Her Groove; Surprise is what business schools teach you to avoid. Mattel's research showed barbie sales falling as girls sought a cooler doll. But mattel misjudged how, and how fast, to move. Learn from mattel's mistakes in gathering - and acting on - competitive intelligence

    How Barbie Lost Her Groove; Surprise is what business schools teach you to avoid. Mattel's research showed barbie sales falling as girls sought a cooler doll. But mattel misjudged how, and how fast, to move. Learn from mattel's mistakes in gathering - and acting on - competitive intelligence by Kim S. Nash, Mel Duvall

    Published in Baseline (01-08-2005)
    “…Several Mattel veterans now work at MGA and are involved in legal battles. Mattel is suing product designer Carter Bryant, a former Mattel doll designer, for…”
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    Life, Death the Psychology of a Project; Technology and business executives who fail to manage the psychology of their projects do so at their own peril

    Life, Death the Psychology of a Project; Technology and business executives who fail to manage the psychology of their projects do so at their own peril by Nash, Kim S, Duvall, Mel

    Published in Baseline (01-01-2005)
    “…[Elisabeth Nash] tried to develop empathy. When they first spoke, Nash asked [Lisa Wolfsen] how she got into her career. Wolfsen said she felt pulled in by the…”
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  4. 4
    No Deposit, No Return ; A salty-snack maker in Texas pioneered the use of wireless communications on delivery routes

    No Deposit, No Return ; A salty-snack maker in Texas pioneered the use of wireless communications on delivery routes by Nash, Kim S, Duvall, Mel

    Published in Baseline (01-05-2003)
    “…PepsiCo likes to point out how Frito-Lay long ago led the way in what is now the hot enterprise technology: wireless data communications. When a Frito-Lay man…”
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  5. 5
    Inside the Mind of Alan Greenspan; How - and why - does the federal reserve chairman decide to raise interest rates?

    Inside the Mind of Alan Greenspan; How - and why - does the federal reserve chairman decide to raise interest rates? by Duvall, Mel, Nash, Kim S

    Published in Baseline (01-04-2005)
    “…With the GDP barreling ahead at 4% in the first quarter of 2005, and [Alan Greenspan] raising the Funds Rate by just another .25% on March 22, some Fed…”
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