Search Results - "Nankai business review international"
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The driving effect of internal and external environment on green innovation strategy-The moderating role of top management’s environmental awareness
Published in Nankai business review international (15-08-2019)“…Purpose Green innovation strategy is not only a new idea to achieve green development but also the inevitable choice for enterprises to upgrade. At present,…”
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Enhancing customer satisfaction with chatbots: the influence of anthropomorphic communication styles and anthropomorphised roles
Published in Nankai business review international (05-06-2023)“…Purpose Chatbots are increasingly used in online retail settings and are becoming a powerful tool for brands to engage customers. However, consumers’…”
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User satisfaction with mobile websites: the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust
Published in Nankai business review international (29-07-2014)“…Purpose The purpose of the study is to investigate the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust on Mobile website…”
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Green purchasing behaviour of international tourists in Malaysia using green marketing tools: theory of planned behaviour perspective
Published in Nankai business review international (06-05-2022)“…Purpose This study aims to examine the effects of green marketing tools on tourists’ behavioural intention to buy green products by measuring individuals’…”
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Toward a dynamic model of organizational resilience
Published in Nankai business review international (06-08-2018)“…Purpose This study aims to examine contemporary research on organizational resilience and then propose an integrated dynamic model to study organizational…”
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The nexus between CRM and competitive advantage: the mediating role of customer loyalty
Published in Nankai business review international (07-05-2024)“…Purpose The purpose of this study is to examine the impact of customer relationship management (CRM) components on competitive advantage through customer…”
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Determinants of household behavioural intention towards reducing, reusing and recycling food waste management
Published in Nankai business review international (15-02-2024)“…Purpose This study aims to investigate the determinants of household behavioural intention towards household reducing, reusing and recycling behaviour of food…”
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Innovation in finance: a bibliometric and content-analysis study
Published in Nankai business review international (29-10-2024)“…Purpose Finance continuously evolves as the technological innovation progresses in the society. Numerous prior studies have discussed emerging financial…”
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Perceived climate of Cha-xu and trust on knowledge sharing: a moderated mediation model
Published in Nankai business review international (29-10-2024)“…Purpose This study aims to identify an antecedent that hinders knowledge sharing, namely, the perceived climate of Cha-xu. Based on the social exchange…”
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Enhancing word of mouth in the quick service restaurants: role of perceived brand globalness and localness
Published in Nankai business review international (29-10-2024)“…Purpose Due to changing consumer thinking patterns and market dynamics, the quick service restaurant (QSR) industry has changed dramatically in the past few…”
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Forecasting tourism demand with helpful online reviews
Published in Nankai business review international (29-10-2024)“…Purpose Online reviews serve as valuable sources of information, reflecting tourists’ attentions, preferences and sentiments. However, although the existing…”
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How human–computer interaction perception affects consumer well-being in the context of online retail: from the perspective of autonomy
Published in Nankai business review international (16-03-2023)“…Purpose In recent years, the application of artificial intelligence and digital technology has increasingly become a priority for online retailers. It is…”
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Understanding customers’ interactive experience in immersive performing art: a narrative transportation perspective
Published in Nankai business review international (07-05-2024)“…Purpose The increasing popularity of immersive activities (e.g. immersive performing art (IPA) at tourism destinations calls for the need to understand…”
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Gamification and customer experience: the mediating role of brand engagement in online grocery retailing
Published in Nankai business review international (09-09-2021)“…Purpose In recent years, the concept of gamification is one of the fastest-growing trends in the field of marketing to persuade, motivate and manipulate…”
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Multiple environmental regulations and green technology innovation: a boundary theory perspective
Published in Nankai business review international (12-11-2024)“…Purpose Based on boundary theory, the authors try to clarify the boundaries of multiple environmental regulations. This paper aims to explore the strategic…”
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Bystanders’ support for online customer complaints: an integrated perspective of deontic justice theory and attribution theory
Published in Nankai business review international (08-11-2024)“…Purpose Online complaints have emerged as a pivotal avenue for customers to voice their dissatisfaction. In this context, bystanders, as third-party observers,…”
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Sustainability and profitability of Malaysia crude palm oil supply chain management: system dynamics modelling approach
Published in Nankai business review international (23-11-2023)“…Purpose The agriculture industry has a considerable impact on Malaysia’s economy, as seen by its contribution of roughly 8.2% of gross domestic product in 2018…”
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Customers’ adoption of multiple platforms and retailers’ channel performance: evidence from Chinese fast-food industry
Published in Nankai business review international (29-10-2024)“…Purpose Retailers are increasingly adding multiple platform apps. For instance, Hilton Hotel is listed on booking.com, Expedia and TripAdvisor. The purpose of…”
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Can stakeholders’ attention to innovation promote corporate innovation?
Published in Nankai business review international (29-10-2024)“…Purpose Given the significance of innovation in enabling firms to maintain a long-term competitive edge and secure excess profits, this paper aims to…”
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The effect of referral tasks on customers’ referral likelihood on social platforms
Published in Nankai business review international (29-10-2024)“…Purpose Customer referral programs (CRPs) are popular; however, they often generate low referral rates. The authors propose that certain CRP referral tasks may…”
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