Search Results - "Nadeem, Waqar"

Consumers’ value co-creation in sharing economy: The role of social support, consumers’ ethical perceptions and relationship quality by Nadeem, Waqar, Juntunen, Mari, Shirazi, Farid, Hajli, Nick

“…•A theoretical model of value co-creation in sharing economy platforms is empirically tested.•We collected data from n = 342 Generation Y consumers.•Consumer's…”
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The Role of Ethical Perceptions in Consumers’ Participation and Value Co-creation on Sharing Economy Platforms by Nadeem, Waqar, Juntunen, Mari, Hajli, Nick, Tajvidi, Mina

“…Consumers’ participation on sharing economy platforms is crucial for the success of the products, services, and companies on those platforms. The participation…”
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Do ethics drive value co-creation on digital sharing economy platforms? by Nadeem, Waqar, Al-Imamy, Saifeddin

“…Sharing economy is surging and so are the consumers’ ethical concerns regarding such platforms. The current study examines the antecedents of consumers’…”
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Does value co-creation matter? Assessing consumer responses in the sharing economy by Nadeem, Waqar, Salo, Jari

“…PurposeThe sharing economy has evolved as a result of the diffusion of information and communication technology and facilitates collaborative consumption and…”
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How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection by Nadeem, Waqar, Tan, Teck Ming, Tajvidi, Mina, Hajli, Nick

“…The presence of brands on social networking sites is raising the competitive bar and providing opportunities for consumers to experience products and services…”
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Understanding market agility for new product success with big data analytics by Hajli, Nick, Tajvidi, Mina, Gbadamosi, Ayantunji, Nadeem, Waqar

“…The complexity that characterises the dynamic nature of the various environmental factors makes it very compelling for firms to be capable of addressing the…”
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AI-powered marketing: What, where, and how? by Kumar, V., Ashraf, Abdul R., Nadeem, Waqar

“…Artificial intelligence (AI) has become a disruptive force that has revolutionized industries and changed business practices. The integration of AI has brought…”
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Is this real? Cocreation of value through authentic experiential augmented reality: the mediating effect of perceived ethics and customer engagement by Alimamy, Saifeddin, Nadeem, Waqar

“…PurposeRapid advancements in augmented reality (AR) technology have created new opportunities for service providers and customers to cocreate value. Using AR…”
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Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers by Nadeem, Waqar, Andreini, Daniela, Salo, Jari, Laukkanen, Tommi

“…•We study consumers’ engagement online through websites and social networking sites and related peer recommendations.•Data has been collected from Generation Y…”
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Navigating through difficult times with ethical marketing: Assessing consumers' willingness-to-pay in the sharing economy by Nadeem, Waqar, Alimamy, Saifeddin, Ashraf, Abdul Rehman

“…The pandemic has severely disrupted the activity and economic growth of co-working spaces, ridesharing, couch surfing, and other services known collectively as…”
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How social presence drives commitment and loyalty with online brand communities? the role of social commerce trust by Nadeem, Waqar, Khani, Amir H., Schultz, Carsten D., Adam, Nawal Abdalla, Attar, Razaz Waheeb, Hajli, Nick

“…Increasing interest in social commerce has been accompanied by concerns about creating high-quality customer relationships. Brands are particularly interested…”
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The influence of trust and commitment on free-to-play gamers co-creation intentions by Alimamy, Saifeddin, Shin, Donghee, Nadeem, Waqar

“…Through the lens of trust-commitment and co-creation theories, this study explores the effect of trust on commitment and co-creation intentions within the…”
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Consumer segments in social commerce: A latent class approach by Nadeem, Waqar, Juntunen, Mari, Juntunen, Jouni

“…Social commerce is thriving; therefore, it becomes essential to recognize different types of social commerce shopper. In this study, we assume that social…”
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Understanding consumers' interest in social commerce: the role of privacy, trust and security by Tseng, Hsiao-Ting, Nadeem, Waqar, Hajli, M. Sam, Featherman, Mauricio, Hajli, Nick

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SOCIOECONOMIC AND BEHAVIORAL FACTORS CONTRIBUTING TO ANTIBIOTICS NON-ADHERENCE by Subhan Haider, Hafiz Rashid Hussain, Awais Ahmed Uttra, Mahir Ahmad khan, Muhammad Usman, Waqar ul Hassan Nadeem, Gul Zaman, Furqan Ahmed, Tahira Mumtaz

“…Background: Antibiotics therapy is the crucial treatment plan employed in community settings. Antibiotics effectiveness and population adherence are key causes…”
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