Search Results - "NGUYEN DINH TRONG"

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    Is hofstede’s culture theory only studied at cross–culture level? by Nguyễn Đình Trọng, Vũ Thế Dũng

    “…To understand levels of empirical studies of Hofstede’s culture theory, building a logical research framework for Hofstede’s culture theory. This article…”
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    Journal Article
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    Gaps in studies of culture impact on consumer behavior: Orientations for future research by Nguyễn Đình Trọng, Trương Thị Lan Anh

    “…The purpose of the article indicates the research gaps in studies about that how the culture impact on the consumer behavior. The research suggests that it is…”
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    Journal Article
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    Culture indirectly influences consumer behaviors: A general theory by Nguyễn Văn Phúc, Nguyễn Đình Trọng

    “…From Hofstede’s work on global cultures (1980;1991), a new approach to cultural research in individual level (Sharma, 2010), previous researches and based…”
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    Journal Article
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    Indirect Impact of Personal Cultural Factors on OTC Medicines-Purchase Intention in Viet Nam by Nguyễn Văn Phúc, Vũ Thế Dũng, Nguyễn Đình Trọng

    “…The study aims to investigate the indirect influence of culture on consumers’ behaviour at individual level through their exploratory behaviours, optimum…”
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    Journal Article