Arguments supporting kefir marketing to the low-income urban African population in South Africa

Low-income urban African communities in South Africa constitute a market for low-cost products. Although urbanised, these communities' traditional rural food consumption behaviour is often still present, and this includes large volumes of sour milk or Maas. The low-income urban African is, howe...

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Bibliographic Details
Published in:	Agrekon Vol. 41; no. 1; pp. 43 - 62
Main Authors:	Van Wyk, J, Britz, T.J. (Stellenbosch Univ., Matieland (South Africa). Food Science Dept.), Myburgh, A.S
Format:	Journal Article
Language:	English
Published:	Taylor & Francis Group 01-03-2002 Taylor & Francis
Subjects:	AFRIQUE DU SUD Agricultural economics Agriculture COMMERCIALISATION CONSOMMATION ALIMENTAIRE CONSUMO DE ALIMENTOS Consumption Food FOOD CONSUMPTION KEFIR Market MARKETING MERCADEO Milk PAUVRETE POBLACION URBANA POBREZA POPULATION URBAINE POVERTY Rural-urban relations SOUTH AFRICA SUDAFRICA Urban life URBAN POPULATION Urban poverty
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Summary:	Low-income urban African communities in South Africa constitute a market for low-cost products. Although urbanised, these communities' traditional rural food consumption behaviour is often still present, and this includes large volumes of sour milk or Maas. The low-income urban African is, however, deprived of this product due to numerous factors, resulting in nutritional shortages in the diet. Therefore, the demand exists in low income urban African communities for a low-cost fermented milk product with high nutritional value that is safe to consume and that is comparable in taste to traditional Maas. Kefir, a fermented milk product of Russian origin, has the ability to satisfy these needs.
Bibliography:	E73 2002000317 ObjectType-Article-2 SourceType-Scholarly Journals-1 ObjectType-Feature-1 content type line 23
ISSN:	0303-1853 2078-0400
DOI:	10.1080/03031853.2002.9523585