Search Results - "Mustika Sufiati Purwanegara"

Exploring The Impact of Perceived Greenwashing on Repurchase Intention of Green Personal Body Care Products by Raihana, Jasmine, Purwanegara, Mustika Sufiati

“…Nowadays, brands from various industrial sectors have started to release new product line or branding strategy that focuses on preserving nature, one of the…”
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Factors Affecting Purchase Intention on Roasted Coffee Beans (Study Case: Caracal Coffee Roasters) by Fajri, Rizha Al, Purwanegara, Mustika Sufiati

“…This research investigates the effect of product attributes, brand awareness, advertising, sales promotion, and Word of mouth on coffee products' purchase…”
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Defining event marketing as engagement-driven marketing communication by Setiawan, Romi, Wibisono, Dermawan, Purwanegara, Mustika Sufiati

“…Event marketing has been one of the popular corporate marketing strategies for decades. The method is experiential and aims to transform not only attendees'…”
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Greenwash Online Marketing: Does Indonesian Gen-Z Still Have The Intention To Repurchase Green Products? by Valendia, Ida Ayu Saras, Purwanegara, Mustika Sufiati

“…This research was conducted to know whether Gen-Z in Indonesia still has the intention to buy bottled drinking water after knowing the term greenwash marketing…”
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Taxpayers' adoption of online tax return reporting: extended meta-UTAUT model perspective by Hermanto, Asep Heri, Windasari, Nila Armelia, Purwanegara, Mustika Sufiati

“…This research examines dominant technology adoption paradigms to discover vital underlying variables in online tax return reporting behavior. This research…”
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Consumer Perception and the Evaluation to Adopt Augmented Reality in Furniture Retail Mobile Application by Ramdani, Muhamad Abdilah, Belgiawan, Prawira Fajarindra, Aprilianty, Fitri, Purwanegara, Mustika Sufiati

“…The importance of retailers to utilize interactive technology, such as Augmented Reality (AR), in their mobile applications is considered due to the change in…”
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A Preliminary Study on the Motivation of Funders for Crowdfunding by Debby, Teresia, Purwanegara, Mustika Sufiati, Aprianingsih, Atik

“…Crowdfunding is a new and novel way to gather fund through the internet for small and medium-size business from many investors. It is different from the…”
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Determining the buyer-supplier relationships in international market: evidence of Indonesian products by Febrianny, Ervyna Rizki, Purwanegara, Mustika Sufiati

“…This paper examines how trust and commitment impact repurchase intention and relationship performance in international market from overseas buyers to…”
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Using Electroencephalogram (EEG) to Understand The Effect of Price Perception on Consumer Preference by Aprilianty, Fitri, Purwanegara, Mustika Sufiati, Suprijanto

“…The research examines the influence of price as product cues on consumer's perception and evaluation by using the application of electroencephalogram (EEG)…”
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Measuring Islamic Business Ethics Within Indonesia Islamic Banks by O.W., Gusti Ngurah, W., Sudarso Kaderi, P., Mustika Sufiati, T., Mohamad

“…The business characteristic of Islamic banks is the implementation of Islamic business ethics. Parallel with the trend of increasing preference to ethical…”
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Customer-based Brand Equity for a Tourism Destination (CBBETD): the Specific Case of Bandung City, Indonesia by Yuwo, Hartanto, Ford, John B., Purwanegara, Mustika Sufiati

“…This study examines in detail the use of customer-based brand equity for a tourism destination (CBBETD) as a strategic tool for use with a specific city…”
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Sharing Economy of Online Food Delivery: Revealing the Underlying Attributes of the Customer Experience through Semantic Network Analysis by Nuharini, Hepinda Fajari, Purwanegara, Mustika Sufiati

“…Research Aims: This study aimed to reveal the underlying attributes of the customer experience in the sharing economy of online food delivery (OFD)…”
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Cashless Society in Progress: Capturing Different Generations’ Perspectives toward External Influence in E-Wallet Usage by Adiani, Widyoretno, Aprianingsih, Atik, Purwanegara, Mustika Sufiati

“…The use of non-cash transaction, which is currently popular in the public, has made the topic of a cashless society discussed more often. A cashless society is…”
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Cashless Society in Progress: Capturing different generations perspectives toward external influence in e-wallet usage by Widyoretno Adiani, Atik Aprianingsih, Mustika Sufiati Purwanegara

“…The use of non-cash transaction, which is currently popular in the public, has made the topic of a cashless society discussed more often. A cashless society is…”
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The relationship between electronic word-of-mouth, customer loyalty and resistance to innovation by Sun, Yang, Ding, Wenmei, Wang, Xuhui, Ren, Xiaoxue, Purwanegara, Mustika Sufiati

“…Purpose The study aims to construct a model that illustrates the relationship between receiving and sharing negative electronic word-of-mouth (e-WOM), consumer…”
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Improving gastro-tourism experience through 3d virtual attractions: evidence from tourists’ self-reported and neurophysiological responses by Purwanegara, Mustika Sufiati, Windasari, Nila Armelia, Perdhana, Hasbian Fauzy, Ashadi, Muhammad Fakhrul Rozy, Aprilianty, Fitri

“…Purpose This study aims to explore how the utilization of 3D virtual experiences and social media improve overall gastro-tourism experiences throughout the…”
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Measuring Islamic Business Ethics Within Indonesia Islamic Banks by Gusti Ngurah Oka Widana, Sudarso Kaderi Wiryono, Mustika Sufiati Purwanegara, Mohamad Toha

“…The business characteristic of Islamic banks is the implementation of Islamic business ethics. Parallel with the trend of increasing preference to ethical…”
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Elevating Consumer Decision Journey to Increase Consumer Loyalty in Tokopedia and Shopee for PT. SNACK LEZAT Products by Mulya, Ardyanto, Wibowo, Satya Aditya, Purwanegara, Mustika Sufiati

“…Southeast Asia region's digital service growth trend is accelerating, with 60% of new digital users joining in the previous two years. This has an effect on…”
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Bridging Perspectives of Customer Value Proposition and Customer Perceived Value of Intercity Non-Bus Transportation Service in Indonesia by Hadiansah, Ihsan, Purwanegara, Mustika Sufiati, Nugraha, Rendika, Santoso, Adhi Setyo

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Exploring implicit and explicit attitude toward saving at Islamic bank by Setyobudi, Wahyu Tri, Wiryono, Sudarso Kaderi, Nasution, Reza Ashari, Purwanegara, Mustika Sufiati

“…Purpose – The purpose of this paper is to explore the implicit and explicit attitude toward Islamic bank and how it influences desire to saving at an Islamic…”
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