Acceptance of Mobility-as-a-Service: Insights from empirical studies on influential factors

Mobility-as-a-Service (MaaS) has emerged as a promising concept in the mobility landscape. Researchers are increasingly interested in understanding this digital service's potential acceptance and uptake. Despite this interest, the extant literature lacks a comprehensive overview of various fact...

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Bibliographic Details
Published in:Communications in transportation research Vol. 4; p. 100119
Main Authors: Mustapha, Houda El, Ozkan, Baris, Turetken, Oktay
Format: Journal Article
Language:English
Published: Elsevier Ltd 01-12-2024
Elsevier
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Summary:Mobility-as-a-Service (MaaS) has emerged as a promising concept in the mobility landscape. Researchers are increasingly interested in understanding this digital service's potential acceptance and uptake. Despite this interest, the extant literature lacks a comprehensive overview of various factors that play a role in its acceptance by target users. In this study, we aim to establish a current state of the art of MaaS user acceptance to inform practice in the effective design of related services, and to support the scientific community by offering future directions for their research. To achieve this, we performed a Systematic Literature Review (SLR) of relevant empirical studies and analyzed the factors considered significant in MaaS acceptance by target users. Our in-depth analyses of these works resulted in several factors, which we grouped into three categories: traveler and trip characteristics, service and technology characteristics, and urban environment characteristics. Certain factors, such as age, trip frequency, MaaS bundle price, and transportation facility, were found to be consistent in their influence on MaaS acceptance. However, empirical works conflict regarding the influence of a number of factors, such as income and public transport card ownership. This study serves as a comprehensive source of the factors investigated in the literature to the moment and a basis for future research to improve our understanding of factors that require further investigation. •A systematic review of 51 empirical studies resulted in a synthesized set of factors influencing user acceptance of MaaS.•Identified 3 categories of factors regarding the characteristics of the traveler and trip, service and technology, and urban environment.•Age, trip frequency, MaaS bundle price, and transportation facility show consistent influence on the user acceptance of MaaS.•Among conflicting results are the traveler's income and public transport card ownership.•A comprehensive set of empirically investigated factors serves as a reference point for future research on MaaS acceptance.
ISSN:2772-4247
2772-4247
DOI:10.1016/j.commtr.2024.100119