Search Results - "Murthy, Rajendran S."

Consumer engagement: the role of social currency in online reviews by Kesgin, Muhammet, Murthy, Rajendran S.

“…We explore the interplay between social currency (SC) and consumer engagement on social networks. We use text analyses based on both human coding and machine…”
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Making memories: a consumer-based model of authenticity applied to living history sites by Kesgin, Muhammet, Taheri, Babak, Murthy, Rajendran S, Decker, Juilee, Gannon, Martin Joseph

“…Purpose Underpinned by the consumer-based model of authenticity (CBA), this study aims to investigate whether leisure involvement, object-based and existential…”
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Better Angry Than Afraid: The Case of Post Data Breach Emotions on Customer Engagement by Angelis, John N., Murthy, Rajendran S., Beaulieu, Tanya, Miller, Joseph C.

“…Extant research on data breach events primarily focus on the information technology lapses and delayed financial outcomes with less emphasis on the behavior of…”
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How Do External Networks and Strategic Targeting Impact Open Innovation in the Global Auto Industry by Gianiodis, Peter T., Murthy, Rajendran S., Ettlie, John E.

“…This research examines the interactions between open innovation (OI) strategies and competitive behavior in global automotive assemblers and suppliers. We show…”
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Residents as destination advocates: the role of attraction familiarity on destination image by Kesgin, Muhammet, Murthy, Rajendran S, Pohland, Linden W

“…PurposeEmphasizing the role of residents as destination advocates, the purpose of this paper is to investigate the influence of residents’ familiarity with,…”
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Blame Shifting, Shopping Intensity, and Revisit Likelihood in Data Breaches by Angelis, John N, Murthy, Rajendran S

“…Data thefts have increased in frequency and cause a loss of customer trust and business. Previous research has studied how the public assigns blame for the…”
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