Search Results - "Muqaddam, Aziz"

Instafamous and social media influencer marketing by Jin, S. Venus, Muqaddam, Aziz, Ryu, Ehri

“…Purpose The purpose of this paper is to test the effects of two types of celebrities (Instagram celebrity vs traditional celebrity) on source trustworthiness,…”
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Product placement 2.0: “Do Brands Need Influencers, or Do Influencers Need Brands?” by Jin, S. Venus, Muqaddam, Aziz

“…An online experiment examined the effects of Instagram posts’ source types and product-placement types on brand attitude and credibility perception. A 2…”
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I trust what she's #endorsing on Instagram: moderating effects of parasocial interaction and social presence in fashion influencer marketing by Jin, S. Venus, Ryu, Ehri, Muqaddam, Aziz

“…PurposeSocial media campaigns by fashion brands typically rely on two types of accounts: official brands' accounts and social media influencers' accounts. The…”
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“Death and Love Amid the COVID-19 Pandemic”: Effects of Pathogen Threats on Online Dating and Social Distancing From Life-History Strategy Perspectives by Jin, Seunga Venus, Ryu, Ehri, Muqaddam, Aziz

“…Drawing from the terror management theory (TMT) and evolutionary perspectives of Life-History Strategy, a between-subject online experiment examined the…”
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"I See Super-Rich (Versus Poor) People, Therefore I Spend": Effects of Social Comparison and Donation Mode on Egoistic Spending versus Altruistic Giving by Jin, Seunga Venus, Muqaddam, Aziz, Ryu, Ehri

“…Digital platforms present consumers with contrasting visual narratives, from images of opulence to depictions of poverty. This study delves into the strategic…”
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Romance 2.0 on Instagram! “What Type of Girlfriend Would You Date?” by Jin, S. Venus, Ryu, Ehri, Muqaddam, Aziz

“…Instagram selfies and groupies symbolize social media users’ public display of narcissism. From an evolutionary psychological perspective on the renovated…”
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The effects of the visual presentation of an Influencer's Extroversion on perceived credibility and purchase intentions—moderated by personality matching with the audience by Argyris, Young Anna, Muqaddam, Aziz, Miller, Steven

“…Influencers are ordinary individuals who have amassed large followings by demonstrating expertise in various niches on social media sites. We aim to propose…”
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“Narcissism 2.0! Would narcissists follow fellow narcissists on Instagram?” the mediating effects of narcissists personality similarity and envy, and the moderating effects of popularity by Jin, Seunga Venus, Muqaddam, Aziz

“…Posting selfies is a popular activity that exemplifies self-promotion. Experiment 1 (N = 116), a 2 (viewers' narcissism: narcissist vs. non-narcissist) x 4…”
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Dieting 2.0!: Moderating effects of Instagrammers' body image and Instafame on other Instagrammers’ dieting intention by Jin, Seunga Venus, Ryu, Ehri, Muqaddam, Aziz

“…Drawing from the literature on narcissism, social comparison, and eating disorder, two experiments examined the interaction effects of exposure to different…”
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The Role of Flow in Dissemination of Recommendations for Hedonic Products in User-Generated Review Websites by Argyris, Young Anna, Muqaddam, Aziz, Liang, Yuyang

“…The widely publicized impact of user-generated review (UGR) sites on sales has spawned a large number of studies on user behaviors on UGR sites. These existing…”
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Role of Culture in Engaging Consumers in Organizational Social media Posts by Argyris, Young Anna, Wang, Yaqian, Muqaddam, Aziz

“…Despite the wide consensus on the importance of culture in the deployment and use of information systems, very few studies have investigated whether and how…”
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Continuous Control Set Model Predictive Control (CCS-MPC) of A Three-Phase Rectifier by Mohammad Shadnam Zarbil, Masood Saeidi, Abolfazl Vahedi, Hossein Azizi Moghaddam

“…The rectifier is one of the popular power electronic converters in industrial applications such as in the railway and power supply systems. In this paper, a…”
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