Search Results - "Munzel, Andreas"

Assisting consumers in detecting fake reviews: The role of identity information disclosure and consensus by Munzel, Andreas

“…Current discussions in academia and in the press increase consumers’ awareness of potentially deceptive online reviews. The increasing practice of fake reviews…”
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Rage Against the Machine: Experimental Insights into Customers’ Negative Emotional Responses, Attributions of Responsibility, and Coping Strategies in Artificial Intelligence–Based Service Failures by Pavone, Giulia, Meyer-Waarden, Lars, Munzel, Andreas

“…In their interactions with chatbots, consumers often encounter technology failures that evoke negative emotions, such as anger and frustration. To clarify the…”
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Illusions of truth—Experimental insights into human and algorithmic detections of fake online reviews by Plotkina, Daria, Munzel, Andreas, Pallud, Jessie

“…The issue of fake online reviews is increasingly relevant due to the growing importance of online reviews to consumers and the growing frequency of deceptive…”
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Big data and firm performance: The roles of market-directed capabilities and business strategy by Suoniemi, Samppa, Meyer-Waarden, Lars, Munzel, Andreas, Zablah, Alex Ricardo, Straub, Detmar

“…•We propose that resource complementarity gives rise to a higher-order, strategic firm asset we refer to as “big data resources.”•The study results reveal that…”
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Transformative privacy calculus: Conceptualizing the personalization‐privacy paradox on social media by Cloarec, Julien, Meyer-Waarden, Lars, Munzel, Andreas

“…The rapid evolution of digital marketing underscores a critical tension between personalization and privacy, exacerbated by advances in data technologies and…”
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Delight the experts, but never dissatisfy your customers! A multi-category study on the effects of online review source on intention to buy a new product by Plotkina, Daria, Munzel, Andreas

“…Online reviews are a pervasive form of electronic word-of-mouth (eWOM) that potentially accelerate—or slow down—the diffusion of recently launched services in…”
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The personalization–privacy paradox at the nexus of social exchange and construal level theories by Cloarec, Julien, Meyer‐Waarden, Lars, Munzel, Andreas

“…Marketing personalization requires firms to collect information that they can use to personalize their products or services, which might raise consumer privacy…”
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Malicious practice of fake reviews: Experimental insight into the potential of contextual indicators in assisting consumers to detect deceptive opinion spam by Munzel, Andreas

“…Consumers often rely on experiences from other individuals shared online when making purchase decisions; however, the trustworthiness of consumers’ online…”
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Finding Meaning in Contradiction on Employee Review Sites — Effects of Discrepant Online Reviews on Job Application Intentions by Könsgen, Raoul, Schaarschmidt, Mario, Ivens, Stefan, Munzel, Andreas

“…Sharing experiences with peers through online reviews has amplified the impacts of individual articulations on the reputations of firms across many industries…”
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From analytics to empathy and creativity: Charting the AI revolution in marketing practice and education by Pavone, Giulia, Meyer-Waarden, Lars, Munzel, Andreas

“…The rapid advancement of artificial intelligence (AI) increasingly demands an understanding of its impact on marketing practice and education. Our hybrid…”
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Transformative privacy calculus: Conceptualizing the personalization‐privacy paradox on social media by Cloarec, Julien, Meyer‐Waarden, Lars, Munzel, Andreas

“…The rapid evolution of digital marketing underscores a critical tension between personalization and privacy, exacerbated by advances in data technologies and…”
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The social side of sustainability: Well-being as a driver and an outcome of social relationships and interactions on social networking sites by Munzel, Andreas, Meyer-Waarden, Lars, Galan, Jean-Philippe

“…Although social sustainability involves processes that promote well-being, it is often neglected in the sustainability debate. Social networking sites (SNSs)…”
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Getting By or Getting Ahead on Social Networking Sites? The Role of Social Capital in Happiness and Well-Being by Munzel, Andreas, Galan, Jean-Philippe, Meyer-Waarden, Lars

“…By March 2017, Facebook had more than 1.94 billion active users monthly. Even as firms increasingly invest in social media, however, businesses appear only…”
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Creators, multipliers, and lurkers: who contributes and who benefits at online review sites by Munzel, Andreas, H. Kunz, Werner

“…Purpose – As the internet has become an increasingly relevant communication and exchange platform, social interactions exist in multiple forms. The research…”
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De l’analyse à l’empathie et à la créativité : La révolution de l’IA dans la pratique et l’enseignement du marketing by Pavone, Giulia, Meyer-Waarden, Lars, Munzel, Andreas

“…Les progrès rapides de l’intelligence artificielle (IA) exigent de comprendre son impact sur la pratique et l’enseignement du marketing. En adoptant une…”
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Attention aux faux avis! Investigations expérimentales sur les indicateurs contextuels facilitant la détection des avis trompeurs par les internautes by Munzel, Andreas

“…Les individus se fient aux avis publiés sur Internet dans leur décision d’achat. Toutefois, la crédibilité des avis d’internautes est remise en cause suite à…”
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Illusions of truth - Experimental insights into human and algorithmic detections of fake online reviews by Plotkina, Daria, Munzel, Andréas, Pallud, Jessie

“…The issue of fake online reviews is increasingly relevant due to the growing importance of online reviews to consumers and the growing frequency of deceptive…”
Get full text