Search Results - "Mrozek, Alexander J."

How mobile payment influences the overall store price image by Falk, Tomas, Kunz, Werner H., Schepers, Jeroen J.L., Mrozek, Alexander J.

“…The study here is one of the first to consider how mobile payment and basket price judgments affect shoppers' overall price image of retail stores (OSPI). The…”
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Big splash, no waves? Cognitive mechanisms driving incumbent firms' responses to low-price market entry strategies by Luoma, Jukka, Falk, Tomas, Totzek, Dirk, Tikkanen, Henrikki, Mrozek, Alexander

“…Research Summary: Low-price market entries, aiming for rapid sales growth, tend to prompt strong competitive reactions. This research explores whether and how…”
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