Search Results - "Morales, Andrea"

Keeping It Real in Experimental Research—Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior by MORALES, ANDREA C., AMIR, ON, LEE, LEONARD

“…In this article, we consider why employing realistic experimental designs and measuring actual behavior is important and beneficial for consumer research. More…”
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Supersolid formation in a quantum gas breaking a continuous translational symmetry by Léonard, Julian, Morales, Andrea, Zupancic, Philip, Esslinger, Tilman, Donner, Tobias

“…A supersolid with continuous translational symmetry breaking along one direction is realized by symmetrically coupling a Bose–Einstein condensate to the modes…”
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The Dark Side of Scarcity Promotions: How Exposure to Limited-Quantity Promotions Can Induce Aggression by KRISTOFFERSON, KIRK, MCFERRAN, BRENT, MORALES, ANDREA C., DAHL, DARREN W.

“…Marketers frequently use scarcity promotions, where a product or event is limited in availability. The present research shows conditions under which the mere…”
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Monitoring and manipulating Higgs and Goldstone modes in a supersolid quantum gas by Léonard, Julian, Morales, Andrea, Zupancic, Philip, Donner, Tobias, Esslinger, Tilman

“…Higgs and Goldstone modes are collective excitations of the amplitude and phase of an order parameter that is related to the breaking of a continuous symmetry…”
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I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others by McFerran, Brent, Dahl, Darren W., Fitzsimons, Gavan J., Morales, Andrea C.

“…This research examines how the body type of consumers affects the food consumption of other consumers around them. We find that consumers anchor on the…”
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It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment by WU, FREEMAN, SAMPER, ADRIANA, MORALES, ANDREA C., FITZSIMONS, GAVAN J.

“…Marketers invest a lot of resources in product aesthetics and design, but does this strategy always lead to favorable consumer outcomes? While prior research…”
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Giving Firms an “E” for Effort: Consumer Responses to High‐Effort Firms by Morales, Andrea C.

“…This research shows that consumers reward firms for extra effort. More specifically, a series of three laboratory experiments shows that when firms exert extra…”
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Tangential Immersion: Increasing Persistence in Boring Consumer Behaviors by Lieberman, Alicea, Morales, Andrea C, Amir, O N

“…Abstract Consumers’ lives are filled with myriad behaviors that can be successfully executed with minimal attention. Many such low-attention behaviors benefit…”
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Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices by OLSON, JENNY G., MCFERRAN, BRENT, MORALES, ANDREA C., DAHL, DARREN W.

“…This article examines perceptions of low-income consumers receiving government assistance and the choices they make, showing that this group is viewed…”
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Using virtual reality to increase charitable donations by Kristofferson, Kirk, Daniels, Michelle E., Morales, Andrea C.

“…Marketer interest in using virtual reality (VR) as a persuasion tactic continues to rise. Notably, one sector at the forefront of utilizing this tactic for…”
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Positive Consumer Contagion: Responses to Attractive Others in a Retail Context by Argo, Jennifer J., Dahl, Darren W., Morales, Andrea C.

“…This research examines the impact of attractiveness on consumers during a consumption experience. Specifically, it examines the effects of an attractive social…”
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The Effects of Reduced Food Size and Package Size on the Consumption Behavior of Restrained and Unrestrained Eaters by Scott, Maura L., Nowlis, Stephen M., Mandel, Naomi, Morales, Andrea C.

“…This research examines the moderating role of attempted dietary restraint on the amount of food consumed from small food in small packages versus large food in…”
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Olfactory bulb neuroproteomics reveals a chronological perturbation of survival routes and a disruption of prohibitin complex during Alzheimer’s disease progression by Lachén-Montes, Mercedes, González-Morales, Andrea, Zelaya, María Victoria, Pérez-Valderrama, Estela, Ausín, Karina, Ferrer, Isidro, Fernández-Irigoyen, Joaquín, Santamaría, Enrique

“…Olfactory dysfunction is among the earliest features of Alzheimer’s disease (AD). Although neuropathological abnormalities have been detected in the olfactory…”
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How Disgust Enhances the Effectiveness of Fear Appeals by MORALES, ANDREA C., WU, EUGENIA C., FITZSIMONS, GAVAN J.

“…The current research explores the role of disgust in enhancing compliance with fear appeals. Despite its frequent use in advertising and prevalence in consumer…”
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The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase by Castro, Iana A., Morales, Andrea C., Nowlis, Stephen M.

“…The current research explores how shelf display organization and limited product quantity together influence consumer purchase. The authors find that, in…”
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Attention, Attitudes, and Action: When and Why Incidental Fear Increases Consumer Choice by COLEMAN, NICOLE VERROCHI, WILLIAMS, PATTI, MORALES, ANDREA C., WHITE, ANDREW EDWARD

“…Past research finds that general negativity inherent to a choice set increases deferral. In contrast, we adopt a functional perspective—linking fear to…”
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Product Contagion: Changing Consumer Evaluations through Physical Contact with "Disgusting" Products by Morales, Andrea C., Fitzsimons, Gavan J.

“…This research demonstrates the strong influence of disgust in a consumer context. Specifically, it shows how consumer evaluations may change in response to…”
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Unveiling the olfactory proteostatic disarrangement in Parkinson's disease by proteome-wide profiling by Lachén-Montes, Mercedes, González-Morales, Andrea, Iloro, Ibon, Elortza, Felix, Ferrer, Isidre, Gveric, Djordje, Fernández-Irigoyen, Joaquín, Santamaría, Enrique

“…Olfactory dysfunction is one of the earliest features in Lewy-type alpha-synucleinopathies (LTSs) such as Parkinson's disease (PD). However, the underlying…”
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Access to Outpatient Pediatric Mental Health Care After Emergency Department Discharge by Sheridan, David C., Marshall, Rebecca, Nunez Morales, Andrea, Johnson, Kyle

“…OBJECTIVESPediatric mental health presentations to emergency departments (EDs) have shown dramatic increases nationally. This study aimed to identify the…”
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Protect thyself: How affective self-protection increases self-interested, unethical behavior by Winterich, Karen Page, Mittal, Vikas, Morales, Andrea C.

“…•Disgust is associated with a self-protective response.•The self-protective response of disgust increases self-interested, unethical behavior.•Cleansing can…”
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