Search Results - "Mooradian, Todd A."
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1
Dispositional Empathy and the Hierarchical Structure of Personality
Published in The American journal of psychology (22-03-2011)“…Personality psychology has recognized a fundamental 5-factor structure that has integrated and organized theory and research. Nevertheless, personality-like…”
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Personality, person-brand fit, and brand community: An investigation of individuals, brands, and brand communities
Published in Journal of marketing management (01-08-2011)“…Brand communities have received considerable and warranted attention from marketing researchers and practitioners. Brand communities can be important sources…”
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3
Personality, basic emotions, and satisfaction: Primary emotions in the mountaineering experience
Published in Tourism management (1982) (2011)“…Consumption-related emotions – usually operationalized as broad, summary dimensions such as positive and negative emotions or, alternatively, pleasure and…”
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4
Unlocking laggard markets: innovation without high tech
Published in The Journal of business strategy (14-04-2014)“…Purpose – In every market there are non-consumers – potential customers that withstand an innovation. A common reason is that products targeted to early…”
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Sex, Personality, and Sustainable Consumer Behaviour: Elucidating the Gender Effect
Published in Journal of consumer policy (01-03-2012)“…Sustainable consumer behaviour—behaviour motivated or influenced by social and/or environmental considerations—is an important topic in public policy and…”
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Personality traits and knowledge sharing
Published in Journal of economic psychology (01-06-2008)“…In this paper, we describe an empirical study that relates three personality traits (agreeableness, conscientiousness and openness) to knowledge sharing. In…”
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Self-esteem and transformational leadership
Published in Journal of managerial psychology (14-09-2015)“…Purpose – The purpose of this paper is to investigate whether transformational leadership behavior is a function of the leader’s own self-respect and his/her…”
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Personality traits and personal values: a conceptual and empirical integration
Published in Personality and individual differences (01-07-2003)“…Independent advances in the study of personality traits and personal values have clarified their foundations, antecedents, content, structure, and measurement…”
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Personality-and-culture: The case of national extraversion and word-of-mouth
Published in Journal of business research (01-06-2006)“…One advantage of the recently revitalized “personality-and-culture” paradigm is its capacity to describe both individual- and culture-level differences…”
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Converting Browser to Buyers: An approach to measure and increase conversion rates in retailing
Published in Innovative marketing (2010)Get full text
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11
Intuitive Decision Making
Published in MIT Sloan management review (01-09-2007)“…Should executives make decisions based on what their gut tells them? Lately that idea has lost some favor, as technologys ability to accumulate and analyze…”
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Empathetic responses to advertising: Testing a network of antecedents and consequences
Published in Marketing letters (01-06-2008)“…It has been proposed conceptually that viewers respond to certain advertisements via Empathetic Responses; that is, by feeling with depicted characters. Such…”
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"I can't get no satisfaction:" The impact of personality and emotion on postpurchase processes
Published in Psychology & marketing (01-07-1997)“…Emerging theory and empirics in personality psychology have related enduring traits with transient affective experiences or states. The research reported in…”
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14
Perspiration and inspiration: Grit and innovativeness as antecedents of entrepreneurial success
Published in Journal of economic psychology (01-10-2016)“…•The personality trait Grit is key to entrepreneurial success.•Central components of Grit are adversely related to innovation success.•Consistency of Interest…”
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15
Personality and Ad-Evoked Feelings: The Case for Extraversion and Neuroticism
Published in Journal of the Academy of Marketing Science (01-04-1996)“…Feeling responses to advertisements have been identified as important advertising effects. Considerable intersubject variance has been noted across those…”
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Tell me where you come from and I know what makes you tick: Managing the consumer personality–satisfaction link in diverse cultures
Published in Journal of consumer behaviour (01-03-2023)“…Marketing programs that evoke high satisfaction and marketing success in one culture often fail in others, but the understanding of those cultural differences…”
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Comparing the NEO-FFI and Saucier's Mini-Markers as measures of the Big Five
Published in Personality and individual differences (01-08-1996)“…The NEO-FFI (Costa & McCrae, 1992) and Saucier's adjective Mini-Markers (1994) were compared as measures of the Five Factor Model. Confirmatory factor analyses…”
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The Interplay of Temperament and Regulatory Focus on Consumer Problem-Solving Modes
Published in Social and personality psychology compass (01-07-2008)“…Regulatory Focus Theory's two fundamental processing orientations, Prevention Focus and Promotion Focus, have been shown to capture important differences in…”
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19
La Londe seminar 2005
Published in Journal of business research (01-06-2006)Get full text
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"I Can't Get No Satisfaction:" The Impact of Personality and Emotion on Postpurchase Processes: ABSTRACT
Published in Psychology & marketing (01-07-1997)“…Emerging theory and empirics in personality psychology have related enduring traits with transient affective experiences or states. The research reported in…”
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