Search Results - "Montoya, Luz Alexandra"

The power of social media in the decision-making of current and future professionals: a crucial analysis in the digital era by Macías Urrego, Jackeline Andrea, García Pineda, Vanessa, Montoya Restrepo, Luz Alexandra

“…This study aims to analyze the impact of social media on pre‑purchase decision‑making among both current and future professionals. For this analysis,…”
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Neuromarketing: Its current status and research perspectives by Duque-Hurtado, Pedro, Samboni-Rodriguez, Veronica, Castro-Garcia, Mariana, Montoya-Restrepo, Luz Alexandra, Montoya-Restrepo, Ivan Alonso

“…This document aims to conduct a literature review in order to identify evolution and research trends in the area of neuromarketing. To achieve this objective,…”
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Understanding knowledge creation processes among rural communities in post-conflict settings in Colombia by Frias-Navarro, Rosalba, Montoya-Restrepo, Luz Alexandra, | |

“…The purpose of this research was to identify how the knowledge creation process (KCP) takes place among Suyusama, an organization that carries out specific…”
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Behind the likes, content and brand on Instagram by Sánchez Torres, Javier A., Alexandra Montoya, Luz, Potes Arce, Paul

“…The objective of this study was to identify the characteristics of messages in photographs posted on Instagram. We analysed four famous sports brands to…”
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THE MOMENT OF DECISION FROM THE PERSPECTIVE OF DELIBERATE AND EMERGENT STRATEGIES by Montoya Restrepo, Iván Alonso, Montoya Restrepo, Luz Alexandra, Hernández Betancur, Juan Esteban

“…The purpose of this paper is to contribute to the understanding of moments of decision for strategies based on the concept of deliberate and emergent…”
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Does excessive use of smartphones and apps make us more impulsive? An approach from behavioural economics by Robayo-Pinzon, Oscar, Foxall, Gordon R., Montoya-Restrepo, Luz Alexandra, Rojas-Berrio, Sandra

“…Problematic smartphone use has been associated with negative effects in work and school environments. This study proposes the application of a behavioural…”
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La confianza como elemento fundamental en las compras a través de canales de comercio electrónico: caso de los consumidores en Antioquia (Colombia) by Sánchez-Alzate, James Ariel, Restrepo, Luz Alexandra Montoya

“…En las compras a través de Internet, la confianza de los consumidores juega un papel fundamental, debido a que la tasa de conversión de los usuarios está…”
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Methodological proposal for the analysis and measurement of sensory marketing integrated to the consumer experience by Montoya Restrepo, Luz Alexandra, Rodas Areiza, Jairo Antonio

“…Purpose - Through a literature review, evidence was found of the importance of sensory stimulation related to consumer experience processes, when analyzed…”
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Negocios inclusivos. Un modelo de metáfora biológica para el sector agropecuario by Montoya Restrepo, Iván Alonso, Montoya Restrepo, Luz Alexandra

“…El sector agropecuario fue uno de los más comprometidos durante los confinamientos en la pandemia de COVID-19, garantizando la cadena de valor y los insumos…”
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Perspectivas de las neurociencias y sus aplicaciones en las organizaciones by Montoya-Restrepo, Iván Alonso, Montoya-Restrepo, Luz Alexandra

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An approach to the organizational strategic decision-moment in new product development by Hernández Betancur, Juan-Esteban, Montoya, Luz Alexandra, Montoya Restrepo, Iván

“…Purpose: To explain the strategic decision-moment behaviour from an organizational approach, particularly from the cross-functional integration in new product…”
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The informal role of marketing control systems by Ortiz-Rendon, Paola Andrea, Munuera-Aleman, Jose Luis, Montoya Restrepo, Luz Alexandra

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Análisis prospectivo y líneas estratégicas de acción para la producción agraria colombiana en un entorno pos-COVID-19 by Montoya-Restrepo, Luz Alexandra, Montoya-Restrepo, Ivan Alonso, Bermeo- Giraldo, Maria Camila, Leiva- Barón, Fabio Rodrigo

“…El artículo desarrolla un análisis prospectivo exploratorio, orientado a la identificación de elementos de análisis, escenarios y líneas de acción estratégicas…”
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La competitividad turística. Una aproximación desde el Departamento de Boyacá, Colombia by Montoya Restrepo, Luz Alexandra, Serrano, Ana Milena, Amado Cely, Nidia Paola

“…El turismo es un sector económico fuerte en la economía mundial que genera beneficios económicos importantes para los países. Este artículo es resultado de la…”
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Foundations, mapping and trends of the DART Model for value co-creation: A scientometric analysis by Hurtado-Cardona, Olga Lucia, Montoya-Restrepo, Iván A., Montoya-Restrepo, Luz Alexandra

“…A growing interest has been seen in the DART Model in recent years as a basis for co-creating value through its four variables: Dialogue, Access, Risk…”
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Neuroeconomía: una revisión basada en técnicas de mapeo científico by Trejos Salazar, Damiand Felipe, Montoya Restrepo, Iván Alonso, Duque Hurtado, Pedro Luis, Montoya Restrepo, Luz Alexandra

“…La neuroeconomía es un campo multidisciplinar, que articula los conocimientos de áreas como la Economía, la psicología y la neurociencia, y que estudia el…”
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Aplicacion del enfoque integrado de prospectiva y estrategia para el mejoramiento al proceso de seleccion docente de la Universidad Nacional de Colombia by Beatriz Sánchez Herrera, Iván Alonso Montoya R, Luz Alexandra Montoya R

“…El presente artículo es el resultado de la aplicación del enfoque integrado de la Vicerrectoría General de la Universidad Nacional de Colombia y la…”
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Mapping the relationship between innovation, categories of knowledge and institutional context in an organisation by Varón Parra, Mónica Silvana María, Cristancho Pinilla, Edwin Arvey, Montoya Restrepo, Luz Alexandra

“…Organisations are social entities formed by individuals with knowledge in an institutional context. Innovation is a social and economic phenomenon (Schumpeter,…”
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Comprensión del concepto de emergencia, desde el aporte de Holland, Kauffman y Andrade by Restrepo, Iván Alonso Montoya, Restrepo, Luz Alexandra Montoya

“…Evolutionary processes are linked to the problem of emergence, which is usually understood as an "occurrence" explained through different conceptions. On the…”
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Análisis de la sostenibilidad y competitividad turística en Colombia by Serrano-Amado, Ana-Milena, Montoya-Restrepo, Luz-Alexandra, Cazares, Ilia

“…El sector turístico en los últimos años ha presentado un crecimiento importante en la economía mundial. Por tal razón y gracias a las exigencias mundiales se…”
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